STRATH (MIDTERM) - Quiz
  • 1. Corporate strategy is about deciding where the organization wants to compete. Without it, resources may be wasted, and efforts fragmented.
A) "big-picture thinking"
B) "What business are we in?"
C) Why do we exist"
D) "How to"
  • 2. Functional strategies are developed to:
A) Define the company's overall mission
B) Choose which industry the company should enter
C) To achieve a competitive advantage in a specific market or industry
D) Ensure each department contributes directly to achieving the business strategy
  • 3. Why is alignment across strategy levels important?
A) Allows departments to operate independently without coordination
B) Helps employees choose their favorite tasks
C) Focuses solely on marketing performance
D) Ensures cohesive organizational direction and efficient resource use
  • 4. An Example: A hotel chain expanding into resorts, cruise services, and restaurants.
A) "big-picture thinking"
B) functional strategy
C) What is the daily operation schedule?"
D) Corporate Strategy
  • 5. Which of the following best describes business strategy?
A) Managing internal departmental routines
B) Allocating resources across all business units
C) Developing company-wide long-term vision
D) How to compete successfully in a specific industry or market
  • 6. Which statement best defines the goal of business strategy?
A) To design internal departmental workflows
B) To expand into any industry without analysis
C) To achieve a competitive advantage in a specific market or industry
D) Ensure each department contributes directly to achieving the business strategy
  • 7. What is the main focus of corporate strategy?
A) Deciding day-to-day operational tasks
B) Designing marketing campaigns
C) Setting employee schedules
D) Determining the overall purpose and scope of the organization
  • 8. The main goal of business strategy is to:
A) Monitor day-to-day operations
B) Implement HR policies
C) Ensure the business unit can outperform competitors in its market
D) Select industries for corporate diversification
  • 9. Functional strategy is primarily concerned with:
A) Establishing the company's mission and vision
B) Translating business strategy into department-level objectives and tactics
C) Choosing which industries the company should enter
D) How to compete successfully in a specific industry or market
  • 10. What question does corporate strategy answer?
A) How do we execute departmental tasks?
B) Which marketing campaign should we run?"
C) "What is the daily operation schedule?"
D) What business are we in?"
  • 11. the process of putting plans into action
A) Strategy
B) State of implementation
C) implementation
D) Strategy implementation
  • 12. ensures that performance aligns with organizational goals.
A) Control
B) Key performance indicators
C) All of the above
D) Strategy implementation
  • 13. In hospitality and tourism, this is critical due to:
A) True
B) All of the above
C) False
D) High customer expectations Service variability Dynamic market conditions
  • 14. Strategies are not properly explained to employees
A) Lack of Clear Communication
B) Inadequate Resource Allocation
C) Resistance to Change
D) Weak Leadership and Management Support
  • 15. are not properly explained to employees.
A) Indicators
B) Implementation
C) Management
D) Strategies
  • 16. Frontline staff (e.g., hotel staff, tour guides) may not understand goals.
A) External Environmental Factors
B) Lack of Clear Communication
C) Lack of Performance Monitoring
  • 17. hotel staff, tour guides
A) Frontline staff
B) Frontline managers
C) Performance indicators
  • 18. Inconsistent service delivery
A) Inadequate Resource Allocation (IMPACT)
B) Lack of Clear Communication (IMPACT)
C) Weak Leadership and Management Support (IMPACT)
  • 19. Confusion in operations
A) Inadequate Training and Skills (IMPACT)
B) Lack of Clear Communication (IMPACT)
C) Sustainable training (IMPACT)
  • 20. A hotel introduces a "premium guest experience" strategy, but staff are not trained leads to poor customer satisfaction
A) Lack of Clear Communication
B) External Environmental Factors
C) Poor Coordination Across Departments
  • 21. Employees may resist new systems, processes, or technologies
A) Weak Leadership and Management Support
B) All of the choices
C) Resistance to Change
D) Inadequate Resource Allocation
  • 22. Common in long-established hotels or tourism offices.
A) Resistance to Change
B) Inadequate Resource Allocation
C) External Environmental Factors
D) Lack of Performance Monitoring
  • 23. may resist new systems, processes, or technologies
A) Employees
B) Employer
C) Departments
D) Workers
  • 24. Fear of job loss
    Lack of training
    Comfort with old practices
A) Inadequate Training and Skills (CAUSES)
B) Resistance to Change (CAUSES)
C) Poor Coordination Across Departments (CAUSES)
  • 25. Delayed implementation
    Reduced efficiency
A) Lack of Performance Monitoring (IMPACT)
B) External Environmental Factors? IMPACT)
C) Resistance to Change (IMPACT)
  • 26. Lack of financial, human, or technological resources.
A) Weak Leadership and Management Support
B) Inadequate Training and Skills
C) Inadequate Resource Allocation
  • 27. Insufficient staff during peak season
A) Inclusion Resource Allocation (CAUSES)
B) Inadequate Resource Allocation (EXAMPLE)
C) Invisible Resource Allocation (IMPACT)
  • 28. Outdated reservation systems
A) Weak Leadership (IMPACT)
B) Sustainable Resource Allocation (CAUSES)
C) Inadequate Resource Allocation (EXAMPLE)
  • 29. Service delays
    Poor guest experience
A) Inadequate Resource Allocation (IMPACT)
B) Resource Allocation (CAUSES)
C) Sustainable Development (EXAMPLE)
  • 30. Managers fail to guide or motivate employees.
A) Lack of Clear Communication
B) Resistance to Change
C) Weak Leadership and Management Support
D) Inadequate Resource Allocation
  • 31. fail to guide or motivate employees.
A) Employees
B) Indicators
C) Morale
D) Managers
  • 32. Low employee morale
    Poor execution of strategy
A) NONE OF THE CHOICES
B) Inadequate Resource Allocation (CAUSES)
C) Weak Leadership and Management Support (IMPACT)
  • 33. Tourism managers fail to enforce sustainability policies environmental damage and poor brand image
A) Inadequate Resource Allocation (CAUSES)
B) Management Support (IMPACT)
C) Weak Leadership and Management Support (EXAMPLE)
  • 34. fail to enforce sustainability policies environmental damage and poor brand image.
A) Tourism employees
B) Tourism manager
C) Environmentalist
  • 35. Hospitality operations involve multiple departments
A) External Environmental Factors
B) Resistance to change
C) Poor Coordination Across Departments
  • 36. Lack of coordination leads to service gaps
A) Inadequate Training and Skills (ISSUE)
B) Poor Coordination Across Departments (ISSUE)
C) Sustainable Departments Coordination (IMPACT)
  • 37. Lack of coordination leads to service gaps
A) False
B) True
C) Maybe
  • 38. promotes a package that operations cannot deliver.
A) Marketing
B) Implementation
C) Strategy
  • 39. Employees lack skills needed for new strategies.
A) Poor Coordination Across Departments
B) Inadequate Training and Skills
C) Lack of Performance Monitoring
  • 40. Service errors
    Inconsistent quality
A) Inadequate Training and Skills (IMPACT)
B) Training and Skills Challenge (EXAMPLE)
C) Poor Organizations Communication (ISSUE)
  • 41. Staff unable to use new booking software or digital tools
A) Inadequate update (EXAMPLE
B) Lack of Performance Monitoring (ISSUE)
C) Inadequate Training and Skills (EXAMPLE)
  • 42. Tourism is highly affected by:

    Economic changes
    Natural disasters
    Health crises (e.g., pandemics)
A) External Environmental Factors
B) Poor Coordination Across Departments
C) Resistance to change
  • 43. Disruption of plans
    Sudden strategy shifts required
A) External Environmental Factors (IMPACT)
B) Poor Coordination Across Departments (EXAMPLE)
C) Lack of Performance Monitoring (ISSUE)
  • 44. No clear system to track results
A) Inadequate Training and Skills
B) Poor Coordination Across Departments
C) Lack of Performance Monitoring
D) External Environmental Factors
  • 45. Problems are not identified early
    Goals are not achieved
A) Lack of Performance Monitoring (IMPACT)
B) Resistance to Change (IMPACT)
C) Inadequate Resource Allocation (ISSUE)
  • 46. No measurable targets.
A) Delayed Feedback Systems
B) Ineffective Use of Technology
C) Absence of Clear KPIs (Key Performance Indicators)
  • 47. Occupancy rate
    Customer satisfaction scores
    Revenue per available room (RevPAR)
A) Yes
B) Examples of KPIs in hospitality:
C) Maybe
D) No
  • 48. Slow response to customer complaints
A) Delayed Feedback Systems
B) Evaluation of Strategy Implementation Effectiveness
C) Lack of Continuous Improvement
  • 49. Negative reviews
    Loss of repeat customers
A) KPIs
B) Delayed Feedback Systems (IMPACT)
C) REvPAR
  • 50. Failure to utilize:

    Property Management Systems (PMS)
    Customer Relationship Management (CRM tools)
A) Resistance to change
B) Lack of Continuous Improvement
C) Ineffective Use of Technology
  • 51. Poor decision-making
    Inefficient operations
A) Delayed Feedback Systems (ISSUE)
B) Absence of Clear KPIs (Key Performance Indicators)
C) Ineffective Use of Technology (IMPACT)
  • 52. Organizations fail to adjust strategies based on results.
A) Ineffective Use of Technology
B) Delayed Feedback Systems
C) Lack of Continuous Improvement
  • 53. Declining competitiveness
A) YES
B) Maybe
C) No
D) Lack of Continuous Improvement (IMPACT)
  • 54. To evaluate effectiveness, hospitality organizations should assess
A) Evaluation of Strategy Implementation Effectiveness
B) Ineffective Use of Technology
C) Delayed Feedback Systems
D) Lack of Continuous Improvement
  • 55. Are operations aligned with strategic goals?
A) Service quality
B) Efficiency
C) Alignment
  • 56. Are resources used effectively?
A) Financial performance
B) Efficiency
  • 57. Are customer expectations met?
A) Service quality
B) Alignment
  • 58. Are staff motivated and productive
A) Efficiency
B) Service quality
C) Employee Performance
  • 59. Are revenue and profitability improving
A) Alignment
B) Service quality
C) Financial Performance
  • 60. Regular meetings and clear instructions
A) Improve Leadership
B) Strengthen Communication
C) Be Flexible and Adaptive
  • 61. Use of SOPs (Standard Operating Procedures
A) Strengthen Communication
B) Enhance Coordination
C) Use Technology Effectively
  • 62. SOPs
A) Start Operating Position
B) Standard Operating Process
C) Standard Operating Procedures
  • 63. Continuous staff development
A) Improve Leadership
B) Enhance Coordination
C) Invest in Training
  • 64. Technology training
A) Enhance Coordination
B) Establish Strong Control Systems
C) Invest in Training
  • 65. Managers should lead by example
A) Improve Leadership
B) Establish Strong Control Systems
C) Be Flexible and Adaptive
  • 66. Encourage employee participation
A) Strengthen Communication
B) Improve Leadership
C) Use Technology Effectively
  • 67. Interdepartmental collaboration
A) Strengthen Communication
B) Be Flexible and Adaptive
C) Enhance Coordination
  • 68. Integrated planning
A) Invest in Training
B) Improve Leadership
C) Enhance Coordination
  • 69. Adopt modern systems (PMS, CRM, analytics tools)
A) Use Technology Effectively
B) Establish Strong Control Systems
C) Strengthen Communication
  • 70. Set clear KPIs
A) Be Flexible and Adaptive
B) Establish Strong Control Systems
C) Use Technology Effectively
  • 71. Monitor performance regularly
A) Invest in Training
B) Establish Strong Control Systems
C) Strengthen Communication
  • 72. Adjust strategies based on market changes
A) Improve Leadership
B) Use Technology Effectively
C) Be Flexible and Adaptive
  • 73. in hospitality and tourism is complex and people-centered
A) Decision-centered
B) Strategy Implementation
C) Strategic decision
  • 74. Strategy implementation in hospitality and tourism is complex and people-centered. Success depends on:
A) Maybe
B) Effective communication Strong leadership Skilled workforce Continuous monitoring and control
C) Both
D) Poor service quality Customer dissatisfaction Loss of competitive advantage
  • 75. Failure to address implementation issues can lead to:
A) Effective communication Strong leadership Skilled workforce Continuous monitoring and control
B) Poor service quality Customer dissatisfaction Loss of competitive advantage
  • 76. What is continuous improvement?
A) Ignoring feedback
B) Maintaining current practices only
C) One-time planning activity
D) Ongoing effort to enhance processes and performance
  • 77. What is the role of training in strategy implementation?
A) To equip employees with necessary skills
B) To delay operations
C) To reduce employee knowledge
D) To avoid new systems
  • 78. What happens when communication is unclear?
A) Work becomes easier
B) Customers become more loyal
C) Employees become confused about their roles
D) Profits automatically increase
  • 79. What is a KPI (Key Performance Indicator)?
A) A marketing strategy
B) A type of employe
C) A training program
D) A measurable value used to evaluate success
  • 80. What is delayed feedback?
A) Slow response to performance issues
B) Instant communication
C) Immediate problem-solving
D) Continuous monitoring
  • 81. Why is technology important in strategy control?
A) It reduces service quality
B) It limits communication
C) It increases confusion
D) It improves decision-making and efficiency
  • 82. What problem arises from poor coordination?
A) Strong teamwork
B) Efficient workflow
C) Increased profit
D) Service gaps and operational issues
  • 83. What is a cause of resistance to change?
A) Strong leadership
B) Proper planning
C) Fear of the unknown or lack of training
D) Clear communication
  • 84. What is the effect of weak leadership?
A) Increased efficiency
B) Poor execution of strategies
C) Improved performance
D) Better coordination
  • 85. What is strategy implementation?
A) The development of marketing strategies
B) The analysis of financial statements
C) The process of putting plans into action
D) The evaluation of employee performance
  • 86. are major challenges or problems that affect how tourism and hospitality businesses plan, operate, and compete in the long term
A) Customer satisfaction
B) Profitability
C) Business growth
D) Strategic issues
  • 87. Many destinations and hotels compete worldwide
A) Global Competition
B) Changing Customer Preferences
C) Regional Competition
  • 88. Businesses must offer unique experiences to stand out.
A) Changing Customer Preferences
B) Regional competition
C) Global competition
  • 89. A resort in Palawan competes with destinations in Thailand or Bali
A) Strategic issues
B) Changing Customer Preferences
C) Global Competition
  • 90. Guests prefer eco-friendly hotels and online booking apps.
A) Global Competition
B) Changing Customer Preferences
C) Strategic Issues and Trends
  • 91. Pressure to protect natural resources.
A) Economic and Political Factors
B) Sustainability and Environmental Concerns
C) Workforce Challenges
  • 92. Need for eco-friendly practices.
A) Technological Advancements
B) Sustainability and Environmental Concerns
C) Economic and Political Factors
  • 93. Reducing plastic use in hotels and resorts.
A) Changing Customer Preferences
B) Sustainability and Environmental Concerns
C) Global Competition
  • 94. Inflation, exchange rates, and government policies affect tourism
A) Digital Transformation
B) Economic and Political Factors
C) Experiential Travel
  • 95. Crises can reduce travel demand.
A) Economic and Political Factors
B) Rise of Staycations
C) Personalization
  • 96. Travel restrictions affecting international arrivals.
A) Economic and Political Factors
B) Sustainable Tourism
C) Experiential Travel
  • 97. Shortage of skilled workers
A) Political Factors
B) Workforce Challenges
C) Economic
  • 98. High employee turnover
A) Sustainability and Environmental Concerns
B) Maybe not in choices
C) Technological Advancements
D) Workforce Challenges
  • 99. Difficulty hiring trained hotel staff
A) Global Competition
B) Workforce Challenges
C) Technological Advancements
D) Changing Customer Preferences
  • 100. Focus on protecting the environment and local culture.
A) Sustainable Tourism
B) Health and Safety
C) Digital Transformation
D) Experiential Travel
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