CHAPTER 9 - Quiz
  • 1. Strategy evaluation is the ______ stage of the strategic-management process.
A) Final
B) Second
C) First
D) Third
  • 2. Why is strategy evaluation important?
A) It replaces strategy formulation
B) It reduces competition
C) Strategies never change
D) It helps organizations adapt to changes
  • 3. Strategy evaluation should be:
A) Done every five years
B) Done only by top management
C) A continuous process
D) Done only at year-end
  • 4. Reviewing the underlying bases of strategy involves re-examining which matrices?
A) SWOT and SPACE
B) EFE and IFE
C) BCG and IE
D) QSPM and CPM
  • 5. Which question is asked when reviewing strategy foundations?
A) Are strategies confidential?
B) Are competitors reacting?
C) Are profits increasing?
D) Are strengths and weaknesses still accurate?
  • 6. Measuring organizational performance compares:
A) Expected results and actual results
B) Employees and managers
C) Current plans and budgets
D) Past and future strategies
  • 7. Which is a quantitative performance criterion?
A) Customer satisfaction
B) Employee morale
C) Product quality
D) Market share
  • 8. Which is a qualitative performance criterion?
A) Employee morale
B) Profit margin
C) Return on investment
D) Sales growth
  • 9. Taking corrective actions is necessary when:
A) Performance exceeds expectations
B) Underlying factors remain stable
C) Performance is significantly below expectations
D) Strategies are popular
  • 10. Corrective actions aim to:
A) Increase bureaucracy
B) Eliminate all risks
C) Replace management
D) Realign operations with strategic objectives
  • 11. Who developed the Balanced Scorecard?
A) Robert Kaplan and David Norton
B) Alfred Chandler
C) Michael Porter
D) Peter Drucker
  • 12. The Balanced Scorecard emphasizes that performance should be:
A) Balanced across multiple perspectives
B) Internally focused
C) Financial only
D) Market-based only
  • 13. Which Balanced Scorecard perspective asks, “How do customers see us?”
A) Financial
B) Customer
C) Internal Business Process
D) Learning and Growth
  • 14. Which perspective focuses on employee skills and information systems?
A) Community
B) Customer
C) Learning and Growth
D) Financial
  • 15. Corporate governance mainly refers to:
A) Financial auditing
B) Marketing control
C) Daily operations
D) Oversight and direction by the board
  • 16. The board of directors is elected by:
A) Shareholders
B) Customers
C) Managers
D) Employees
  • 17. Which is a key responsibility of the board of directors?
A) Hiring all employees
B) Monitoring CEO performance
C) Creating marketing campaigns
D) Managing daily operations
  • 18. A best practice in board composition is to:
A) Keep the board small and efficient
B) Encourage interlocking directorships
C) Let the CEO always be chairperson
D) Have more than 15 members
  • 19. The “art or science” issue in strategy management suggests that strategy should be:
A) Fully analytical
B) Based on guesswork
C) A blend of intuition and analysis
D) Purely intuitive
  • 20. Contingency planning focuses on:
A) Long-term budgeting
B) Employee training
C) Competitor analysis
D) “What if?” scenarios
  • 21. Auditing helps ensure:
A) Accountability and compliance
B) Higher market share
C) Employee motivation
D) Faster decision-making
  • 22. Effective strategic management should focus on:
A) Strict routines
B) Thick documents
C) Bureaucratic processes
D) People and dialogue
  • 23. Which guideline promotes ethical behavior?
A) Strengthen “Good ethics is good business”
B) Keep strategies secret
C) Pursue many strategies
D) Avoid bad news
  • 24. Strategy evaluation is compared to a car dashboard because it:
A) Shows only financial data
B) Looks technical
C) Provides continuous feedback for adjustment
D) Works only at the end
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