 - 1. In what year was the first Victoria's Secret Fashion Show held?
A) 1999
B) 2004
C) 1997
D) 1995
- 2. Who oversaw the Victoria's Secret Fashion Show according to Newsweek?
A) Tom Jones
B) Tim Plzak
C) Ken Weil
D) Ed Razek
- 3. Who led the first-ever online streaming of the Victoria's Secret fashion show in 1999?
A) Tom Jones and Helena Christensen
B) Ed Razek and Tyra Banks
C) Heidi Klum and Stephanie Seymour
D) Ken Weil and Tim Plzak
- 4. How long was the 1999 webcast of the Victoria's Secret fashion show?
A) 60 minutes
B) 30 minutes
C) 10 minutes
D) 18 minutes
- 5. Approximately how many viewers attempted or viewed the 1999 webcast?
A) 1.5 million
B) 500,000
C) 2 million
D) 250,000
- 6. What was the budget for the 2011 Victoria's Secret Fashion Show?
A) $1.2 million
B) $12 million
C) $5 million
D) $120,000
- 7. In what year was the Angels underwear collection marketed by a TV commercial featuring Tom Jones?
A) 1995
B) 1998
C) 1999
D) 1997
- 8. Why was there no Victoria's Secret Fashion Show in 2004?
A) Fallout from the Super Bowl XXXVIII halftime show controversy
B) Lack of models
C) Budget constraints
D) Low viewership
- 9. What was the name of the 2004 marketing tour that replaced the fashion show?
A) Swim Tour
B) VSX Tour
C) Bombshell Tour
D) Angels Across America
- 10. Which entity became the first trademark awarded a star on the Hollywood Walk of Fame?
A) Victoria's Secret
B) The Fashion Show
C) Heidi Klum
D) The Angels
- 11. Who was the winner of the 2009 competition for a new Runway Angel?
A) Kylie Bisutti
B) Laetitia Casta
C) Doutzen Kroes
D) Miranda Kerr
- 12. What concept replaced the Angels in 2021?
A) Brand Ambassadors
B) Runway Angels
C) VS Collective
D) Contract Girls
- 13. Who was the first openly transgender model to be featured on the Sports Illustrated Swimsuit Issue?
A) Valentina Sampaio
B) Megan Rapinoe
C) Adut Akech
D) Paloma Elsesser
- 14. What was the name of the 2026 reality competition docuseries to select a new Angel?
A) Angels Among Us
B) Runway Angel
C) Next Top Angel
D) The Angel Search
- 15. How many individuals competed in the 2026 reality show to become the next Angel?
A) 3
B) 5
C) 12
D) 10
- 16. In what year was Victoria's Secret acquired by The Limited?
A) 1982
B) 2002
C) 2006
D) 1991
- 17. What was the business name changed to after the 1982 sale to Wexner?
A) Victoria's Secret, Inc.
B) Limited Brands, Inc.
C) Victoria's Secret, LLC
D) Victoria's Secret Stores, Inc.
- 18. In what year was the company name revised to Victoria's Secret Stores, LLC?
A) 2002
B) 2005
C) 2013
D) 2006
- 19. When did Limited Brands officially change its name to L Brands?
A) 2016
B) 2006
C) 2013
D) 2019
- 20. What was the amount of peak worldwide net sales for Victoria's Secret in 2016?
A) $42 million
B) $8.3 million
C) $6.81 billion
D) $7.78 billion
- 21. Who became president of the Victoria's Secret Stores division in 1985?
A) Grace Nichols
B) Howard Gross
C) Lori Greely
D) John Mehas
- 22. Who led the Victoria's Secret Stores division from 1991 through 2007?
A) Grace Nichols
B) Sharen Jester Turney
C) Lori Greely
D) Howard Gross
- 23. Who was the CEO of Victoria's Secret Direct starting in 2019?
A) Jan Singer
B) Martin Waters
C) Sharen Jester Turney
D) John Mehas
- 24. Who replaced John Mehas as CEO in November 2020?
A) Martin Waters
B) Shashi Batra
C) Greg Unis
D) Jan Singer
- 25. In what year did Victoria's Secret front money to Thai garment workers following a factory bankruptcy?
A) 2006
B) 2016
C) 2012
D) 2021
- 26. Who led the proxy contest against Victoria's Secret directors in 2025?
A) Brett Blundy
B) Donna James
C) Martin Waters
D) John Mehas
- 27. Who was reelected as chair at the 2026 annual meeting?
A) Grace Nichols
B) Lori Greely
C) Donna James
D) Robin Burns
- 28. In which city was Victoria's Secret manufacturing bras in 2012?
A) Amman
B) Mumbai
C) Bangkok
D) Guduvancheri
- 29. What was the reported daily wage for Thai factory workers in 2006?
A) $12
B) $5
C) $7
D) $10
- 30. Who was hired to serve as CEO of the beauty division in 2016?
A) Robin Burns
B) Susie Coulter
C) Jill Granoff
D) Greg Unis
- 31. Which animal habitat was specifically excluded from the catalog paper sourcing agreement?
A) Arctic wolf
B) Woodland caribou
C) Moose
D) Polar bear
- 32. When was the Victoria's Secret swimwear line first introduced?
A) 2002
B) 2012
C) 2010
D) 2018
- 33. Which brand launched reusable period panties in October 2021?
A) Adore Me
B) Victoria Sport
C) Pink
D) Designer Collection
- 34. What product line did Victoria's Secret announce they would stop using in 2022?
A) Fragrances
B) Swimwear
C) Cashmere
D) Bralettes
- 35. In what year did Victoria's Secret launch the 'Incredible' bra?
A) 2002
B) 2010
C) 2012
D) 2016
- 36. Who was the interim CEO replaced by Martin Waters?
A) Wexner
B) Stuart Burgdorfer
C) Amy Hauk
D) Razek
- 37. Which spokeswoman was mentioned as a partner for the brand's 2021 repositioning?
A) Gisele Bündchen
B) Heidi Klum
C) Naomi Osaka
D) Tyra Banks
- 38. What incident caused Victoria's Secret to shut down its website in May 2025?
A) A warehouse strike
B) A security incident
C) A rebranding effort
D) Bankruptcy filings
- 39. What is the stock market ticker for Victoria's Secret & Co.?
A) VSCO
B) LBRANDS
C) VSXY
D) PINK
- 40. When did the company eliminate swimwear, apparel, shoes, and accessories?
A) 2019
B) 2016
C) 2021
D) 2017
- 41. Which magazine described the 2012 Designer Collection as the company's first high-end lingerie line?
A) Elle
B) Harper's Bazaar
C) Glamour
D) Vogue
- 42. Who was appointed chief executive of Victoria's Secret and Pink in July 2022?
A) Priyanka Chopra Jonas
B) Amy Hauk
C) Martin Waters
D) Megan Rapinoe
- 43. In what year did the swimwear line return to shops?
A) 2016
B) 2021
C) 2019
D) 2018
- 44. Who promoted Turney to lead the whole company in 2006?
A) Wexner
B) April Holy
C) Jan Singer
D) Ed Razek
- 45. What did Victoria's Secret attempt to make their catalog feel like in 2006?
A) Art books
B) Magazines
C) Newspapers
D) Instruction manuals
- 46. Which clothing category did Victoria's Secret discontinue in 2016?
A) Swimwear
B) Activewear
C) Lingerie
D) Footwear
- 47. Who resigned as CEO in late 2018?
A) Lex Wexner
B) Sarah E. Nash
C) April Holy
D) Jan Singer
- 48. How many stores did Victoria's Secret announce the closure of in 2019?
A) 40
B) 53
C) 25
D) 100
- 49. Which firm put pressure on L Brands in 2019 to update its brand image?
A) Sycamore Partners
B) Women's Wear Daily
C) Barington Capital Group, L.P.
D) The New York Times
- 50. Which publication published an exposé on the 'culture of misogyny' at Victoria's Secret in February 2020?
A) The Wall Street Journal
B) The New York Times
C) Women's Wear Daily
D) Vogue
- 51. What role does Lex Wexner maintain after stepping down as CEO?
A) Board member
B) Chairman emeritus
C) Chief marketing officer
D) Consultant
- 52. In the 2021 shareholder complaint, which accused sex trafficker was Lex Wexner alleged to have ties to?
A) Ed Razek
B) An unnamed executive
C) A private equity manager
D) Jeffrey Epstein
- 53. In what year was Howard Gross assigned to fix the L Brands subsidiary Limited Stores?
A) 1993
B) 1995
C) 1998
D) 1991
- 54. Which publication reported in 1993 that both divisions of the company suffered?
A) Business Week
B) New York Times
C) Vogue
D) Forbes
- 55. What product introduced in 1993 sold two million units within the first year?
A) Victoria's Secret Perfume
B) Miracle Bra
C) WonderBra
D) Body by Victoria
- 56. In what year did Victoria's Secret face competition from the WonderBra?
A) 1993
B) 1994
C) 1991
D) 1995
- 57. Which line did the company add in 1999?
A) Luxury Lingerie
B) Body by Victoria
C) Fragrance Line
D) Miracle Bra
- 58. Who stepped down as CEO in May 2000?
A) Cynthia Fedus-Fields
B) Howard Gross
C) Sharen Jester Turney
D) Grace Nichols
- 59. After 2000, what kind of image did the brand pursue?
A) European elegant
B) Victorian bordello
C) Much more blatantly sexy
D) Conservative classic
- 60. Which company did Sharen Jester Turney work for before joining Victoria's Secret?
A) Playboy
B) Sara Lee
C) Neiman Marcus Direct
D) Vogue
- 61. What did Sharen Jester Turney tell Forbes the company needed to stop focusing on?
A) Catalog sales
B) Fashion shows
C) Cleavage
D) Fragrances
- 62. What type of style did the company move away from in its stores starting in 2000?
A) Sports lounge
B) 1800s England
C) Modern minimalist
D) Garden floral
- 63. Where was the first Victoria's Secret store opened?
A) New York City
B) Powell Street
C) Sutter Street
D) Stanford Shopping Center
- 64. How much money did Roy Raymond borrow to start Victoria's Secret?
A) $40,000
B) $100,000
C) $500,000
D) $80,000
- 65. What did the company do in 2016 regarding its marketing materials?
A) Stopped the fashion show
B) Canceled the circulation of its catalog
C) Closed all retail stores
D) Rebranded to PINK
- 66. What percentage of sales did the catalog account for in 1982?
A) 35%
B) 55%
C) 10%
D) 80%
- 67. Where was the real headquarters of Victoria's Secret located?
A) New York City, New York
B) Columbus, Ohio
C) London, England
D) Los Angeles, California
- 68. How many stores did Victoria's Secret have by 1986?
A) 1,000
B) 5
C) 100
D) 500
- 69. What fake location was listed on the Victoria's Secret catalogs?
A) London
B) Rome
C) Milan
D) Paris
- 70. In 1986, Victoria's Secret was the only national chain devoted to what?
A) Lingerie
B) Outerwear
C) Swimwear
D) Footwear
- 71. How did the 1987 New York Times describe Victoria's Secret?
A) European luxury startup
B) Small boutique shop
C) Highly visible leader
D) Failing department store brand
- 72. Where were physical stores primarily concentrated between 1977 and the early 2000s?
A) The United Kingdom
B) Europe
C) The United States
D) Asia
- 73. Which interior design element was used in early Victoria's Secret stores?
A) Industrial concrete flooring
B) Modern neon signs
C) Minimalist white walls
D) English floral wallpaper
- 74. How much did in-store sales increase during the 1990s?
A) 100%
B) 50%
C) 10%
D) 30%
- 75. How did the Los Angeles Times describe the brand's 'air' in 2000?
A) American
B) Italian
C) French
D) British
- 76. In what year did the international expansion of Victoria's Secret stores begin?
A) 2012
B) 2008
C) 2016
D) 2010
- 77. What type of business model did Victoria's Secret use for VSBA locations outside of company-owned regions?
A) Franchises
B) Direct acquisitions
C) Licensing agreements
D) Joint ventures
- 78. Where did the first Canadian Victoria's Secret store open in 2010?
A) Montreal, Quebec
B) Toronto, Ontario
C) Edmonton, Alberta
D) Vancouver, British Columbia
- 79. How many Canadian stores did the company announce they would shutter in May 2020?
A) 10
B) 38
C) 13
D) 25
- 80. What percentage of the Canadian fleet did the 2020 store closures represent?
A) One-third
B) Ten percent
C) One-fourth
D) One-half
- 81. How many stores did Victoria's Secret have in the United Kingdom as of June 2020?
A) 10
B) 25
C) 38
D) 13
- 82. What event happened to the brand's UK arm in June 2020?
A) It went into administration
B) It declared total independence from L Brands
C) It expanded to 50 locations
D) It merged with a local competitor
- 83. What was the size of the flagship New Bond Street store in London?
A) 10,000 square feet
B) 25,000 square feet
C) 930 square feet
D) 40,386 square feet
- 84. In 2016, how many stores did L Brands purchase back from franchise partners in China?
A) 50
B) 26
C) 20
D) 12
- 85. When did the company close its flagship store in Causeway Bay, Hong Kong?
A) January 2016
B) June 2020
C) January 2022
D) May 2010
- 86. How long was the flagship store in Causeway Bay, Hong Kong, in operation before closing?
A) Five years
B) Ten years
C) Two years
D) Six months
- 87. What percentage of the joint venture does Victoria's Secret own?
A) 49%
B) 100%
C) 51%
D) 50%
- 88. Who described the 1979 catalog as an 'upmarket version' of a competitor's catalog?
A) The Los Angeles Times
B) Martin Waters
C) Joseph Sugarman
D) The New York Times
- 89. What was the main reason for the success of the catalogs before e-commerce?
A) Marketing risqué products to consumers in private
B) Low production costs
C) Free shipping offers
D) Celebrity endorsements
- 90. How did the Los Angeles Times describe the catalog in 2000?
A) A failing marketing device
B) A financial burden
C) Outdated and stale
D) Having a cult-like following
- 91. What service helped the company establish dominance in the lingerie market?
A) In-store personal stylists
B) Same-day delivery
C) International franchising
D) Accepting phone orders at any hour
- 92. When was the Victoria's Secret e-commerce website officially launched?
A) December 4, 1999
B) January 1, 1998
C) December 4, 1998
D) February 3, 1999
- 93. Where did Victoria's Secret open its first provisional UK boutique in 2005?
A) Manchester Airport
B) Heathrow Airport
C) London City Airport
D) Gatwick Airport
- 94. Which company opened the first Victoria's Secret store in Kuwait?
A) Intimate Brands Inc.
B) L Brands
C) World Duty Free
D) M.H. Alshaya Co.
- 95. In which city did the first Polish Victoria's Secret store open in 2012?
A) Gdansk
B) Warsaw
C) Krakow
D) Wroclaw
- 96. In which year did the first Serbian store open at the Nikola Tesla Airport?
A) 2016
B) 2010
C) 2012
D) 2014
- 97. Which media source was used for ad placement to drive traffic to the website?
A) Forbes
B) New York Times
C) Wall Street Journal
D) Vogue Magazine
- 98. Which agency was used for brand development in the early 1980s?
A) Ogilvy & Mather
B) FCB/Leber Katz Partners
C) Grey Group
D) Leo Burnett
- 99. Which model was hired in the early 1990s?
A) Heidi Klum
B) Tyra Banks
C) Stephanie Seymour
D) Gisele Bündchen
- 100. Who helped produce the 2000 fashion show in France?
A) Harvey Weinstein
B) Michael Bay
C) Ed Razek
D) Wexner
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