CHAPTER 6-7 - Quiz
  • 1. What is the main goal of the Strategy Analysis and Choice stage?
A) To generate, evaluate, and select strategies
B) To control employee performance
C) To collect raw data
D) To implement strategies
  • 2. Strategy Analysis and Choice mainly involves decisions that are:
A) Fully subjective
B) Random
C) Subjective based on objective information
D) Fully objective
  • 3. Who should be involved in the strategy analysis process?
A) Only top management
B) Only the strategy team
C) Only external consultants
D) As many managers and employees as possible
  • 4. Why is creativity important in strategy formulation?
A) To generate more alternative strategies
B) To reduce costs
C) To simplify decisions
D) To avoid competition
  • 5. Which of the following is NOT part of the Input Stage?
A) EFE Matrix
B) CPM
C) QSPM
D) IFE Matrix
  • 6. The Strategy-Formulation Analytical Framework has how many stages?
A) Two
B) Three
C) Four
D) Five
  • 7. What is the main purpose of the Input Stage?
A) Choosing the best strategy
B) Implementing strategies
C) Summarizing basic internal and external information
D) Estimating costs
  • 8. Which tool belongs to the Matching Stage?
A) SWOT Matrix
B) EFE Matrix
C) QSPM
D) IFE Matrix
  • 9. The SWOT Matrix is mainly used to:
A) Measure industry growth
B) Rank strategies objectively
C) Analyze competitors’ profits
D) Match internal and external factors
  • 10. Which SWOT strategy uses strengths to avoid threats?
A) SO
B) WO
C) WT
D) ST
  • 11. Which strategy type is considered defensive?
A) WT
B) WO
C) ST
D) SO
  • 12. Why must strategies be specific?
A) To estimate costs accurately
B) To sound professional
C) To simplify matrices
D) To avoid competition
  • 13. One limitation of the SWOT Matrix is that it:
A) Does not show competitive advantage directly
B) Requires financial data only
C) Cannot generate strategies
D) Is too complex
  • 14. The SPACE Matrix helps determine which type of strategy to use based on:
A) Sales and profit
B) Market share and growth
C) Employee performance
D) nternal and external positions
  • 15. Which is an internal dimension of the SPACE Matrix?
A) Stability Position
B) Industry Position
C) Market Growth
D) Financial Position
  • 16. An organization located in the Aggressive quadrant should focus on:
A) Retrenchment
B) Liquidation
C) Integration and intensive strategies
D) Defensive tactics
  • 17. The BCG Matrix is mainly used by:
A) Single-product firms
B) Multidivisional firms
C) Non-profit organizations
D) Small businesses
  • 18. What are the two dimensions of the BCG Matrix?
A) Strengths and weaknesses
B) Profit and cost
C) Internal and external factors
D) Market share and industry growth
  • 19. Which BCG quadrant represents high market share and low growth?
A) Cash Cow
B) Question Mark
C) Dogs
D) Stars
  • 20. The IE Matrix uses which scores on its axes?
A) IFE and EFE total weighted scores
B) Sales and profit
C) Market share and growth
D) ROI and liquidity
  • 21. Which IE Matrix cells suggest “Grow and Build” strategies?
A) Cells VII, VIII, and IX
B) Cell V only
C) Cells I, II, and III
D) Cells IV, V, and VI
  • 22. The Grand Strategy Matrix is based on:
A) Competitive position and market growth
B) Culture and politics
C) Strengths and weaknesses
D) Profit and cost
  • 23. Firms in Quadrant III of the Grand Strategy Matrix should consider:
A) Forward integration
B) Product development
C) Market penetration
D) Retrenchment, divestiture, or liquidation
  • 24. Which matrix is used in the Decision Stage?
A) SWOT
B) QSPM
C) BCG
D) SPACE
  • 25. The main purpose of QSPM is to:
A) Generate strategies
B) Analyze competitors
C) Implement strategies
D) Objectively compare alternative strategiesAnalyze competitors
  • 26. Why should wild cost guesses be avoided?
A) They may result in financially infeasible strategies
B) They reduce creativity
C) They affect culture
D) They slow planning
  • 27. Strategy analysis is compared to playing chess because:
A) Every move affects future decisions and outcomes
B) Both are easy to learn
C) Both are games
D) Both rely on luck
  • 28. Why does successful strategy formulation not always lead to successful implementation?
A) Managers ignore objectives
B) Implementation focuses only on planning
C) Implementation requires action, discipline, and commitment
D) Strategies are always wrong
  • 29. Strategy implementation is often considered the most difficult stage because it:
A) Has fewer tools
B) Requires moving from thinking to action
C) Requires moving from thinking to action
D) Needs more data
  • 30. Which of the following is NOT part of the strategy implementation framework?
A) Establishing annual objectives
B) Allocating resources
C) Evaluating competitors
D) Managing conflict
  • 31. Annual objectives are best described as:
A) Long-term visions
B) Short-term, measurable milestones
C) External opportunities
D) Company policies
  • 32. Why are annual objectives important?
A) They reduce conflict
B) They serve as benchmarks for progress
C) They eliminate competition
D) They replace strategies
  • 33. Which is a key characteristic of effective annual objectives?
A) Confidential
B) Vague and flexible
C) Qualitative only
D) Quantitative and obtainable
  • 34. Policies are best defined as:
A) Specific guidelines that support objectives
B) General ideas
C) Informal practices
D) Long-term goals
  • 35. Why should policies be written whenever possible?
A) To reduce employee freedom
B) To ensure clarity and consistency
C) To replace objectives
D) To increase workload
  • 36. Resource allocation refers to:
A) Reducing company assets
B) Dividing profits among owners
C) Hiring employees only
D) Distributing resources to achieve objectives
  • 37. Conflict during strategy implementation is:
A) Avoidable
B) A sign of failure
C) Inevitable
D) Always harmful
  • 38. Which approach focuses on exchanging views to resolve conflict?
A) Delegation
B) Confrontation
C) Diffusion
D) Avoidance
  • 39. Alfred Chandler stated that:
A) Culture determines performance
B) Structure determines strategy
C) Strategy determines structure
D) Marketing drives all strategies
  • 40. Which organizational structure is simple and common for small firms?
A) Strategic Business Unit
B) Functional
C) Matrix
D) Divisional
  • 41. A major disadvantage of the functional structure is:
A) Poor specialization
B) Too much decentralization
C) High cost
D) Functional silos and poor communication
  • 42. Which structure is best for large firms with diverse products or markets?
A) Strategic Business Unit
B) Matrix
C) Divisional
D) Functional
  • 43. Employees having two bosses is a characteristic of which structure?
A) SBU
B) Matrix
C) Divisional
D) Functional
  • 44. Which organizational chart practice is considered a “Do”?
A) Let many managers report to one person
B) Use functional structure for large firms
C) Allow co-managers
D) Keep span of control reasonable
  • 45. Reengineering in operations focuses on:
A) Outsourcing all activities
B) Increasing product prices
C) Reconfiguring work processes
D) Hiring more workers
  • 46. One way to manage resistance to change is to:
A) Ignore employee concerns
B) Delay implementation
C) Involve employees in decisions
D) Force compliance
  • 47. Strategic production decisions mainly affect:
A) Logistics and costs
B) Advertising
C) Financial reporting
D) Corporate culture only
  • 48. Linking performance and pay to strategy helps:
A) Reduce diversity
B) Align employee behavior with goals
C) Increase resistance
D) Eliminate competition
  • 49. Promoting diversity in the workforce can:
A) Reduce creativity
B) Increase conflict only
C) Slow decision-making
D) Enhance competitiveness
  • 50. Market segmentation is important because it:
A) Reduces production costs
B) Eliminates marketing expenses
C) Divides customers into meaningful groups
D) Focuses only on pricing
  • 51. Perceptual mapping is used to:
A) Show how products are viewed compared to competitors
B) Measure employee satisfaction
C) Track production output
D) Calculate profits
  • 52. Strategy implementation is compared to building a house because:
A) Both depend on marketing
B) Both require design software
C) A good plan needs proper execution and coordination
D) Both are expensive
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