A) Personal selling B) Mass media C) E-marketing D) Sales promotion
A) Cut-out B) Photograph C) Margin D) Headline
A) Revenue B) Fare C) Price D) Cash
A) Television B) Catalogue C) Magazine D) Billboard
A) Penetration pricing B) Skimming C) Cost-plus D) Haggling
A) i, ii, iii, v, only B) i, ii, iv v only C) i, iii, iv, v only D) i, ii, iii, iv only
A) Marketing research B) Market segmentation C) Environmental management D) Marketing management
A) Recommend competing products for buying B) Pay attention to other companies product advertisement C) Buy similar products from other companies D) Talk favorably about the purchased product
A) Hotels B) Households C) School D) Hospitals
A) Premium offers B) Sample pack C) Bonus pack D) Price discount
A) Routine buying B) High buying C) Impulse buying D) New buying
A) Bread B) Television C) Shoe D) Refrigerator
A) Direct purchasing B) E- mail order C) Internet business D) Electronic banking
A) An extractive product B) An Intangible product C) A primary product D) A Secondary product
A) Noodles B) Fresh bread C) Sugar D) Fresh tomatoes
A) Marketing concept B) Market forecast C) Marketing planning D) Market demand
A) Political environment B) Competitive environment C) Technological environment D) Economic environment
A) National marketing B) Home trade C) Entrepot trade D) International marketing
A) Market unions B) Wholesales C) Market facilitators D) Retailers
A) Market union B) Consumer’s association C) Manufacturer’s association D) Trade union
A) Rail B) Road C) Air D) Water
A) A retailers B) A wholesaler C) An agent D) A broker
A) Producer / wholesaler/ retailer/ consumer B) Producer / consumer C) Producer/ retailer/ consumer D) Producer/ Agent/ Retailer/ consumer
A) Bill of lading B) Consular invoice C) Certificate of origin D) Waybill
A) Re- seller market B) Industrial market C) Consumer market D) Government market
A) Cleaning and displaying of products B) Maintaining and increasing shelf space C) Identifying potential new account D) Displaying products in the best location
A) Packing B) Branding C) Coding D) Labelling
A) Ensure the availability of goods when needed B) Helps to protect good’s from Damages C) Ensures availability of storage facility for good D) Encourage hoarding of goods to create scarcity.
A) Corporate culture B) Organizational policy C) Economic induce D) Company procedures
A) Production B) Packaging C) Place D) Processes
A) To increase the price of goods B) Stabilization of price of goods C) Store goods till when needed for supply D) Store goods for consumption purpose
A) Wholesaling B) Distribution C) Purchasing D) Entrepreneurship
A) Retained earnings B) Trade credit C) Overdraft D) Bank loan
A) Overdraft B) Trade credits C) Customer advance D) Debenture
A) Production concept B) Selling concept C) Product concept D) Marketing concept
A) Product quality B) Sales volume C) Consumer satisfaction D) Production volume
A) They set product price B) They purchase raw materials for production C) They also work in the factory floor D) Their ideas are developed into products
A) #180 B) #45 C) #135 D) #90
A) Importation B) Exportation C) Licencing D) Franchising
A) Offer bank loan to members B) Establish common price for their products C) Transport products on behalf of members D) Defend members at law court
A) Identification and satisfaction of consumer’s needs at a profit B) Buying, selling and distribution of goods and services C) Buying and selling of goods and services D) Distribution and transportation of goods at a price
A) Production B) Transaction C) Distribution D) Transportation
A) Publicity B) Personal selling C) Advertising D) Sales promotion
A) Audit B) Mix C) Interlligey D) Research
A) Customizing B) Brands C) Profit D) Value
A) Public warehouse B) Bonded warehouse C) Private warehouse D) Co-operative warehouse
A) Product concept B) Societal concept C) Production concept D) Selling concept
A) Procedure B) Process C) Environment D) Communication
A) Reference group B) Peer group C) Socialgroup D) Culture group
A) Agent B) Innovator C) Entrepreneur D) Underwriter
A) Culture environmental factors B) Legal environmental factors C) Technological environmental factors D) Economic environmental factors
A) Market union B) Cartel C) Labour union D) Chamber of commerce
A) Car B) Shoe C) Fire extinguisher D) Machine tool
A) Dealer sales promotion B) Personal allowance C) Direct allowance D) Customer sales promotion
A) Economic environment B) Political environment C) Social environment D) Technological environment
A) Speciality product B) Consumer product C) Convenience product D) Shopping product
A) Planning B) Audit C) Strategy D) Research
A) Producer + Consumer B) Producer + Wholesalers + Consumer C) Producer + Agent + Consumer D) Producer + wholesalers + Retailers + Consumer
A) Public relations B) Marketing C) Advertising D) Personal selling
A) Marketing testing B) Decision testing C) Information gathering D) Product testing |