- 1. A sari-sari store owner or a small manufacture (e.g., snack maker) computes cost per pack (raw materials, packaging, fuel) and adds 20-40% markup.
A) Value-based pricing
B) Penetration pricing
C) Cost-plus pricing
D) Price skimming
- 2. Convenience store chains (7-Eleven vs. Ministop) pricing soft drinks close to each other; mobile prepaid load resellers matching GLOBE/Smart promos.
A) Product line pricing
B) Competitive pricing
C) Geographic pricing
D) Price skimming
- 3. Specialty coffee shops in Manila charging higher prices for single-origin beans and premium experience; telehealth or professional consultancy fees priced by perceived benefit.
A) Value-based pricing
B) Penetration
C) Competitive pricing
D) Bundle pricing
- 4. A new ride-hailing competitor offering discounted introductory fares; new snack brand launching at a promo price in supermarkets
A) Psychological pricing
B) Cost plus pricing
C) Penetration pricing
D) Price skimming
- 5. Electronics importers selling new smartphone models at high initial prices in niche Manila stores, then reducing after competitors enter
A) Price skimming
B) High-low pricing
C) Dynamic pricing
D) Loss-leader pricing
- 6. Department stores and online sellers end prices with.00 for luxury items or .99/.95 for bargains; SM, Lazada, Shopee sales use charm pricing.
A) Psychological pricing
B) Value-based pricing
C) Penetration pricing
D) High-low pricing
- 7. Budget detergent brands sold in small sachets or warehouse retailers selling basic rice varieties cheaply.
A) Budget/combo pricing
B) Economy pricing
C) Geographic pricing
D) Penetration pricing
- 8. Supermarkets advertising very low prices on rice or chicken to drive store traffic during fiesta/seasonal promos, telcos offering free first month of streaming service to drive subscriptions
A) Economy pricing
B) Loss-leader pricing
C) Penetration pricing
D) Dynamic pricing
- 9. Department stores with regular "mid-year" or "ber" season sales-original price is high, then big markdowns later
A) High-low pricing
B) Fremium pricing
C) Price skimming
D) Promotional pricing
- 10. Grab surge fares during rush hour or typhoon events; online platforms adjusting ad bids
A) Dynamic pricing
B) Promotional pricing
C) High-low pricing
D) Value-based pricing
- 11. SaaS platforms (accounting, e-learning) offering free tier and paid premium tiers; streaming services with monthly subscription.
A) Promotional y
B) Freemium /trial / subscription models
C) Competitive pricing
D) Dynamic pricing
- 12. Appliance models (basic fan, fan with timer, premium fan with remote); telco voice-only SIM, SIM+data, SIM+data+premium service plans.
A) Product line pricing
B) Promotional pricing
C) Value-based pricing
D) Competitive pricing
- 13. Price differences between Metro Manila branches and provincial outlets; higher tourist prices at Boracay or Baguio
A) Dynamic pricing
B) Geographic pricing
C) Competitive pricing
D) Penetration pricing
- 14. Lazada/Shopee voucher days; mall vouchers during "Ber" months; restaurant discount coupons.
A) Promotional pricing
B) Penetration pricing
C) Value-based pricing
D) Price skimming
- 15. Aligns services with tourist expectations
A) No
B) Maybe
C) Yes
D) Importance in Tourism & Hospitality (Market Research)
- 16. Customer-driven and experience-based industry
A) Both right
B) Key factors in Tourism & Hospitality
C) None of choices
D) Market research (Importance in Tourism & Hospitality)
- 17. Supports pricing, promotion, and location decisions
A) Yes
B) Market Research ( lmportance in Tourism amd Hospitality)
C) No
D) Maybe
- 18. Assuming customer preferences without validation
Ignoring data trends and statistics
Launching business without feasibility analysis
A) Not really sure
B) Common Entrepreneurial Mistakes
C) Maybe
D) Yes
- 19. 1. Identify research problem or objective
2. Define target market
3. Select research method
4. Collect data
5. Analyze and interpret results
6. Make business decisions
A) Market Research Process
B) Market Research Proposal
- 20. Title of the study
Research objectives
Target respondents
Research method
Expected output and business implication
A) Market Research Process
B) Market Research Proposal
- 21. Opportunity-focused way of thinking
Adaptability to change and uncertainty
Calculated risk-taking
Continuous learning and improvement
A) Trait in Focus: Opportunity Seeking
B) Entrepreneurial Traits
C) Understanding the Entrepreneurial Mindset
D) Why Mindset Matters in Tourism & Hospitality
- 22. Highly competitive service industry
Customer expectations constantly change
Seasonality and external risks affect demand
Strategic thinking ensures business survival
A) Why Mindset Matters in Tourism & Hospitality
B) Understanding the Entrepreneurial Mindset
C) Opportunity seeking
D) Entrepreneurial Traits
- 23. Opportunity seeking
Risk-taking
Creativity and innovation
Self-confidence and leadership
Persistence and resilience
Customer orientation
A) Trait in Focus: Opportunity Seeking
B) Applying Traits in Tourism & Hospitality
C) Key Entrepreneural Traits
D) Understanding entrepreneural mindset
- 24. Identifying unmet customer needs
Recognizing gaps in tourism services
Turning challenges into business ideas
A) Applying Traits in Tourism & Hospitality
B) Key Entrepreneurial Traits
C) Trait in Focus: Opportunity Seeking
D) Why Mindset Matters in Tourism & Hospitality
- 25. Creative tour packages and experiences
Small-scale hospitality startups
Personalized customer service strategies
Managing off-season and crisis periods
A) Why Entrepreneural Mindset Matter
B) Key Entrepreneural Traits
C) Key Entrepreneural Mindset
D) Applying Traits in Tourism & Hospitality
- 26. focus on growth and value creation
A) Employee
B) Entrepreneurs
- 27. focus on task execution
A) Employee
B) Entrepreneur
- 28. Ability to generate new ideas
Seeing things differently
Imptoving existing services
A) Experience-based
B) Creativity
C) Opportunity
- 29. Experience-based industry
Focus on customer satisfaction
Innovation in service delivery
A) No
B) Yes
C) Maybe
D) Creativity in Tourism and Hospitality
- 30. Identifying unmet needs
Recognizing market gaps
Turning problems into business ideas
A) Opportunity Recognition
B) Source of Opportunity Recognition
- 31. Customer complaints
Trends and Changes
Local resources
A) Source of Opportunity Recognition
B) Creativity
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