Competitive intelligence - Quiz
  • 1. When was competitive intelligence introduced as a field?
A) 1970s
B) 1950s
C) 1990s
D) 2000s
  • 2. Which field influenced the development of competitive intelligence?
A) Clinical psychology
B) Macroeconomics
C) National strategic intelligence
D) Software engineering
  • 3. According to the text, what is the primary strength professionals can gain from national-intelligence experts?
A) Customer service protocols
B) Data entry techniques
C) Developing IT infrastructure
D) Analysis of complex situations
  • 4. How does Craig Fleisher characterize the narrow, contemporary form of business intelligence?
A) Focused on information technology and internal focus
B) Focused on human experience and intuition
C) Focused on external competitive threats
D) Focused on marketing research
  • 5. What does the text suggest is a risk of improperly achieved knowledge management?
A) It ignores the role of IT completely
B) It refuses to use corporate intranets
C) It becomes too qualitative
D) It becomes an IT-driven practice relying on data mining
  • 6. What is the primary focus of market intelligence?
A) Historical archival research
B) Long-term geopolitical shifts
C) Internal corporate auditing
D) The four Ps of the marketing mix
  • 7. What is the typical time horizon for market intelligence?
A) Days, weeks, or months
B) Seconds or milliseconds
C) Five to ten years
D) Decades
  • 8. How is market research described in the text?
A) A risk-management sub-function
B) A strategic, perspective-driven field
C) A tactical, method-driven field
D) An informal conversational activity
  • 9. Which tools are cited as uniquely distinguishing competitive intelligence?
A) Key intelligence topics, business war games, and blindspots analysis
B) SWOT analysis and PESTLE analysis
C) Surveys, focus groups, and statistical analysis
D) Data mining, intranets, and mapping
  • 10. What is the core distinction between information and intelligence according to Ben Gilad?
A) Intelligence is a perspective on facts; information is the facts themselves
B) Information is gathered from the web; intelligence is secret
C) Information is more expensive than intelligence
D) Intelligence is only used by top management
  • 11. Competitive intelligence is considered part of an organization's:
A) Risk-management activity
B) Legal compliance office
C) Technical support activity
D) Human resources payroll
  • 12. What differentiates competitive intelligence from other commercial sensory activities regarding the scope of players?
A) It only focuses on a single market segment
B) It excludes supplier data
C) It ignores competitor behavior
D) It synthesizes data from all high-impact players
  • 13. According to the 1998 Futures Group study, what percentage of companies with over $10 billion in revenue had an organized intelligence system?
A) 90%
B) 50%
C) 82%
D) 60%
  • 14. Which technology allows for massive parallel processing in big data architecture?
A) Hadoop
B) Apache Stanbol
C) SEC.gov
D) OpenNLP
  • 15. What are Apache OpenNLP and Apache Stanbol used for in this context?
A) Manual data entry
B) Named-entity recognition
C) Trade show management
D) Financial reporting
  • 16. What is a primary source of Commercial Intelligence involving employees?
A) Stealing company internal memos
B) Hiring current competitor staff
C) Spying on current board meetings
D) Interviews with former company employees
  • 17. How many steps are there in the Commercial Intelligence cycle?
A) 5
B) 4
C) 6
D) 3
  • 18. What is the final step in the Commercial Intelligence cycle?
A) Analysis
B) Planning
C) Dissemination
D) Feedback
  • 19. Which of these is considered a secondary source of intelligence?
A) Annual reports
B) Books about the company
C) Speeches by executives
D) Physical observations of activities
  • 20. What is the first step of the Commercial Intelligence cycle?
A) Planning
B) Dissemination
C) Analysis
D) Gathering
  • 21. What term describes the collection of activities that must be conducted legally and ethically?
A) Planning
B) Analysis
C) Feedback
D) Gathering
  • 22. Which public resource is mentioned as a source for information mining?
A) IRS.gov
B) SEC.gov
C) NASA.gov
D) FBI.gov
  • 23. What type of companies are most likely to perform intelligence gathering themselves?
A) Smaller businesses
B) Government agencies
C) Fortune 500 companies
D) Multi-billion dollar corporations
  • 24. What is the primary goal of competitive intelligence?
A) To create data mining dashboards
B) To improve organizational performance
C) To increase internal data storage
D) To perform industrial espionage
  • 25. Who published the study 'Competitive-Strategy: Techniques for Analyzing Industries and Competitors' in 1980?
A) Leonard Fuld
B) Craig Fleisher
C) Michael Porter
D) Ben Gilad
  • 26. What percentage of competitive intelligence work should be dedicated to strategic early identification of weak signals according to Gilad?
A) 50%
B) 20%
C) 5%
D) 10%
  • 27. What is the primary objective of Tactical Intelligence?
A) Supporting short-term decisions for growth
B) Long-term market risk analysis
C) Institutionalizing corporate models
D) Macroeconomic data gathering
  • 28. Which country maintains an economic intelligence agency called JETRO?
A) United States
B) Japan
C) France
D) Germany
  • 29. What is the focus of strategic intelligence?
A) Operational efficiency of internal staff
B) Longer term competitiveness over several years
C) Short-term sales process support
D) Distilling patterns from internal data
  • 30. What is the primary method competitive intelligence professionals prefer for gathering intelligence?
A) Enterprise dashboards
B) Internal database reviews
C) Primary research
D) Secondary data mining
  • 31. What is considered the foundation of modern competitive intelligence?
A) Michael Porter's 1980 study
B) The 1988 Gilad organizational model
C) The 1996 certification program
D) The 1986 founding of SCIP
  • 32. How do airlines typically use competitive intelligence according to the text?
A) To avoid market response analysis
B) To adjust fares daily in response to tactics
C) To minimize competitive benchmarking
D) To hide their marketing strategies
  • 33. What is a major topic of discussion among competitive intelligence practitioners?
A) Ethics
B) Software development
C) Logistics management
D) Market share
  • 34. How many codes of ethics are mentioned as being used by individuals or organizations in the text?
A) 50
B) 10
C) 5
D) 20
  • 35. What is the most common issue that divides CI practitioners and raises ethical concerns?
A) Market analysis techniques
B) Misrepresentation
C) Client confidentiality
D) Data encryption
  • 36. How is lying about one's identity generally viewed by CI practitioners?
A) Mandatory
B) Unethical
C) Neutral
D) Required
  • 37. How can we conclude whether a situation involving misrepresentation is ethical or not?
A) By reviewing the time of day the information was collected
B) By looking at the size of the company
C) By checking if the information is profitable
D) By judging the person's intent
  • 38. Who most frequently encounters client conflict situations?
A) Corporate attorneys.
B) Consultants.
C) In-house analysts.
D) Government regulators.
  • 39. What did Oracle's detective agency attempt to buy during the investigation into Microsoft's research groups?
A) Garbage.
B) Financial balance sheets.
C) Confidential printer designs.
D) Internal server passwords.
  • 40. How did Larry Ellison justify Oracle's actions in the Microsoft investigation?
A) He believed the outcome, getting the truth out, justified the means.
B) He claimed the actions were explicitly sanctioned by law.
C) He denied that the detective agency worked for Oracle.
D) He argued that Microsoft had hacked Oracle first.
  • 41. Who was the HP executive sued by his company for $100 million?
A) Katsumi Iizuka.
B) Karl Kamb.
C) Larry Ellison.
D) Robert Milton.
  • 42. Who was the former president of Dell Japan hired by HP's CI unit?
A) Katsumi Iizuka.
B) Robert Milton.
C) Larry Ellison.
D) Karl Kamb.
  • 43. In what year was the Society of Competitive Intelligence Professionals established?
A) 1986
B) 2010
C) 1976
D) 1996
  • 44. Where is the current headquarters of SCIP located?
A) Alexandria, Virginia
B) New York City, New York
C) Washington DC
D) Arlington, Virginia
  • 45. What is the approximate number of members in the Society of Competitive Intelligence Professionals?
A) 500
B) 25,000
C) 7,000
D) 1,000
  • 46. When did the SCIP board vote to change the organization's name?
A) December 31, 2010
B) January 1, 2010
C) July 8, 1986
D) July 8, 2010
  • 47. Who is eligible to attend SCIP chapter events?
A) Only students
B) Only professional consultants
C) Only dues-paying members
D) Anyone
  • 48. What programs are specifically offered to students by SCIP?
A) Corporate Board Positions
B) Collegiate Chapters
C) Executive management certification
D) International espionage training
  • 49. Which of the following is a core focus area for SCIP's success?
A) Corporate litigation
B) Political lobbying
C) Stock market trading
D) Education
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