A) Market segmentation is a useful process for small businesses to undertake. B) A benefit is the value of a product feature to a customer. C) Selling is essentially a matching process. D) It is a good idea for small businesses to compete solely in price.
A) To achieve stated objectives B) To increase profitability C) To achieve competitive advantage D) To increase turnover
A) Thrive in the market B) Not survive and disappear from the market C) Get absorb within non-innovative businesses D) Get absorb within larger innovative businesses
A) Entrepreneurship takes place in a wide variety of contexts. B) Entrepreneurship takes place in large businesses. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in small businesses.
A) Organizational decisions B) Personal decisions C) Strategic decisions D) Routine decisions
A) Marketing networks B) Marketing strategies C) Marketing channels D) Market segmentation
A) Helps to prioritize tasks, focus energy, and maximize impact on target customers B) Help motivate employees to work toward shared goals C) Serves as a strategic plan for success D) Help motivate employees to work toward shared goals
A) Marketing Plan B) Strategic Plan C) Financial Plan D) Business Plan
A) It should provide strategy to accomplish company's mission B) It should provide for the use of existing resources C) It should be simple and short D) It should be rigid
A) Chinese B) Latin C) French D) English
A) Between-giver B) Between-taker C) Receiver D) Giver
A) Who should be involved in marketing decisions? B) What are unique characteristics of each market? C) What customer benefits are provided by the products? D) What the company's major strengths and weaknesses?
A) Inventor B) Businessman C) Salesman D) Investor
A) Employee satisfaction B) Sales and profits C) Attract and retain more customers D) Career development
A) None of the above B) To determine customer preferences and minimize losses C) To determine customer preferences and minimize losses D) To determine customer mindset
A) Franchise buyer B) Franchise C) Franchising contract D) Franchising
A) Kaldor Theory B) Ricardian Theory C) Laissez_Faire Theory D) Keynesian Theory
A) Countering the competition B) Beating the competition C) Assessing the competition D) Meeting the competition
A) Innovation B) Opportunity C) Gain D) Perception
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) An Entrepreneurs need bosses to motivate them. C) Entrepreneurs requires specific know how in the ventures day to day operations. D) Entrepreneurs must take divided control and direct the venture towards a maximum position.
A) Always consider pitfalls B) Emphasize the target market C) Prepare an objectively long plan D) Capture the customers interest
A) Bravery B) Bahala na attitude C) Destiny D) Risk taker
A) Smooth Interpersonal Relationship or SIR B) Bayanihan C) Delicadeza D) Pakikisama
A) Strategy B) Market C) Command D) Operations
A) Going with the easiest option B) Choosing with the advantage C) Going with the first option D) Choosing the best alternative |