Heuristic (psychology) - Quiz
Heuristic psychology
  • 1. Which researchers originally proposed the availability, representativeness, and anchoring and adjustment heuristics?
A) Robert Cialdini
B) Tversky and Kahneman
C) Sigmund Freud
D) Abraham Maslow
  • 2. What are heuristics used to judge the desirability of choices called?
A) Evaluation heuristics
B) Preference heuristics
C) Judgment heuristics
D) Decision heuristics
  • 3. Which heuristic relies on emotions to solve problems quickly or efficiently?
A) Affect heuristic
B) Balance heuristic
C) Simulation heuristic
D) Availability heuristic
  • 4. The tendency to rely on the first piece of information offered when making a decision is known as:
A) Scarcity heuristic
B) Representativeness heuristic
C) Default heuristic
D) Anchoring and adjustment
  • 5. The availability heuristic is based on:
A) The emotional intensity of the memory
B) The amount of effort put into the decision
C) The total statistical data available
D) The ease with which examples come to mind
  • 6. Which heuristic helps individuals achieve peace and harmony by balancing positive and negative effects?
A) Balance heuristic
B) Fairness heuristic
C) Social proof
D) Common sense heuristic
  • 7. What is the common issue associated with the base rate heuristic?
A) Relying on emotions rather than data
B) Overvaluing rare items
C) Copying the actions of others
D) Misjudging the likelihood of a situation
  • 8. The contagion heuristic follows which law?
A) Law of Cognitive Load
B) Law of Contagion or Similarity
C) Law of Diminishing Returns
D) Law of Availability
  • 9. When consumers select the default option regardless of their actual preference, they are using the:
A) Representativeness heuristic
B) Affect heuristic
C) Default heuristic
D) Scarcity heuristic
  • 10. Which heuristic states that the worth of an object is determined by the amount of effort put into its production?
A) Scarcity heuristic
B) Anchoring and adjustment
C) Effort heuristic
D) Representativeness heuristic
  • 11. Justifying increased investment based on cumulative prior investment is known as:
A) Sunk cost fallacy
B) Naïve diversification
C) Availability heuristic
D) Escalation of commitment
  • 12. The peak–end rule suggests that subjective perception is based on:
A) The most intense and final moments of an event
B) The duration of the entire experience
C) The average effort expended throughout
D) The initial impression of the event
  • 13. The representativeness heuristic is considered an example of which logical fallacy?
A) Gambler's fallacy
B) Conjunction fallacy
C) Sunk cost fallacy
D) Post hoc fallacy
  • 14. People assigning greater value to items perceived to be in limited supply are using the:
A) Familiarity heuristic
B) Representativeness heuristic
C) Scarcity heuristic
D) Effort heuristic
  • 15. Determining the likelihood of an event based on how easy it is to mentally picture it is the:
A) Representativeness heuristic
B) Common sense heuristic
C) Availability heuristic
D) Simulation heuristic
  • 16. Social proof is more prominent in which types of situations?
A) Situations involving high financial stakes
B) Situations requiring high physical effort
C) Situations where the individual is an expert
D) Ambiguous social situations where people are uncertain
  • 17. The working backward heuristic involves:
A) Using past behaviors to solve present problems
B) Assuming the problem is solved and working backward to the start
C) Diversifying choices to ensure success
D) Copying the actions of others
  • 18. The familiarity heuristic is especially prevalent when an individual experiences:
A) High cognitive load
B) A need for variety
C) Financial abundance
D) Low emotional stress
  • 19. Naïve diversification refers to the tendency to:
A) Prefer the status quo over change
B) Ignore statistical probabilities
C) Diversify more when making choices at once than sequentially
D) Choose the most expensive option first
  • 20. The fairness heuristic influences the likelihood of:
A) Correctly estimating probabilities
B) Voluntary compliance with an authoritative figure
C) Identifying the worth of an object
D) Avoiding contaminated objects
  • 21. What is the etymological origin of the term 'heuristics'?
A) German
B) Old English
C) Ancient Greek
D) Latin
  • 22. What is the primary function of heuristics?
A) Logical deduction analysis
B) Mental shortcuts for decision-making
C) Mathematical proof derivation
D) Long-term memory storage
  • 23. Who introduced the concept of heuristics in the 1950s?
A) Gerd Gigerenzer
B) Daniel Kahneman
C) Amos Tversky
D) Herbert A. Simon
  • 24. What term describes the decision-making model introduced by Herbert A. Simon?
A) The less-is-more effect
B) Satisficing
C) Rational choice theory
D) Ecological bias
  • 25. What field did Herbert A. Simon found regarding decision environments?
A) Bounded rationality
B) Algorithmic engineering
C) Cognitive psychology
D) Behavioral economics
  • 26. What is the primary difference between formal and informal models of heuristics?
A) Formal models are more accurate than informal ones
B) Informal models are based on mathematics
C) Formal models use algorithms, while informal models use verbal descriptions
D) Formal models are not based on psychology
  • 27. The study of the match between heuristics and decision environments is known as?
A) Bounded psychology
B) Satisficing engineering
C) Adaptive toolboxing
D) Ecological rationality
  • 28. In the satisficing model, what happens if no alternative is found after time beta?
A) Select a random alternative
B) Abandon the decision process
C) Decrease the aspiration level
D) Increase the aspiration level
  • 29. Which heuristic is used when all alternatives are simultaneously available?
A) Elimination by aspects
B) Satisficing
C) Fluency heuristic
D) Tallying
  • 30. Which domain is mentioned as using satisficing for pricing cars?
A) Real-estate entrepreneurs
B) Business angels
C) Used BMW dealers
D) Electricity contract providers
  • 31. What is a key characteristic of the elimination-by-aspects model mentioned in the text?
A) It is a compensatory model that maximizes utility
B) It is based on complex mathematical formulas
C) It requires perfect information about all alternatives
D) It involves nonnumerical computations
  • 32. In the elimination-by-aspects example, what was the first attribute suggested for car buying?
A) Price limit
B) Fuel efficiency
C) Color of the vehicle
D) Automatic transmission
  • 33. What does the recognition heuristic predict when comparing two alternatives if only one is recognized?
A) Both alternatives have equal value
B) The recognized alternative has a higher value
C) No prediction can be made
D) The unrecognized alternative has a higher value
  • 34. How many exits would a full decision tree require for n binary cues?
A) n + 1
B) n squared
C) 2n
D) n
  • 35. Which test produces fewer false alarms in the HIV screening context?
A) Physical exam
B) Western blot
C) ELISA
D) Initial blood count
  • 36. Does the order of cues matter for the accuracy of a full decision tree?
A) Yes, it is critical
B) Only if costs are involved
C) Only if there are two cues
D) No
  • 37. What is an example of a profession found to use fast-and-frugal trees for decision making?
A) Architects
B) Professional athletes
C) Computer programmers
D) London magistrates
  • 38. If the second ELISA is negative in the HIV tree, what is the result?
A) The procedure stops
B) The procedure restarts
C) The client is informed they have HIV
D) The procedure moves to a Western blot
  • 39. Which heuristic discriminates between the importance of different cues?
A) Weighted tallying
B) Random choice
C) Tallying
D) Take-the-best
  • 40. If a choice has four aspects and an alternative wins in three of them, which heuristic would choose that alternative?
A) Both are equally likely to fail
B) None of the above
C) Take-the-best
D) Tallying
  • 41. What is the process of activating a concept, such as hostility or kindness, through word tasks called?
A) Priming
B) Anchoring
C) Conditioning
D) Availability
  • 42. What is ignored when people use the representativeness heuristic?
A) Categorization rules
B) Similarity to a prototype
C) Individual characteristics
D) Base rates
  • 43. What bias occurs when people wrongly assume a causal relationship because things resemble one another?
A) Representativeness bias
B) The base rate correction
C) The prototype effect
D) The statistical probability bias
  • 44. What does the text cite as an example of cause-and-effect bias related to representativeness?
A) Magical associative thinking
B) The scientific method
C) The use of base rates
D) Mathematical logical reasoning
  • 45. How did the ratings of likelihood compare to the ratings of similarity in the Tom W. study?
A) Likelihood was always rated lower than similarity
B) They matched almost perfectly
C) They were completely opposite
D) They were uncorrelated
  • 46. What is the name of the woman described in the classic Tversky and Kahneman experiment?
A) Jane
B) Mary
C) Sarah
D) Linda
  • 47. How was Bill described in the experiment conducted by Tversky and Kahneman?
A) Extroverted and logical
B) Intelligent but unimaginative
C) Creative and outgoing
D) Academic and stubborn
  • 48. What percentage of subjects found the illogical argument in the experiment more convincing than the logical one?
A) Eighty percent
B) Sixty-five percent
C) Fifty percent
D) Seventy-five percent
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