- 1. In what year was the first Victoria's Secret Fashion Show held?
A) 1999
B) 2004
C) 1997
D) 1995
- 2. Who oversaw the Victoria's Secret Fashion Show according to Newsweek?
A) Tim Plzak
B) Ed Razek
C) Ken Weil
D) Tom Jones
- 3. Who led the first-ever online streaming of the Victoria's Secret fashion show in 1999?
A) Ed Razek and Tyra Banks
B) Heidi Klum and Stephanie Seymour
C) Tom Jones and Helena Christensen
D) Ken Weil and Tim Plzak
- 4. How long was the 1999 webcast of the Victoria's Secret fashion show?
A) 30 minutes
B) 60 minutes
C) 10 minutes
D) 18 minutes
- 5. Approximately how many viewers attempted or viewed the 1999 webcast?
A) 2 million
B) 500,000
C) 1.5 million
D) 250,000
- 6. What was the budget for the 2011 Victoria's Secret Fashion Show?
A) $1.2 million
B) $5 million
C) $12 million
D) $120,000
- 7. In what year was the Angels underwear collection marketed by a TV commercial featuring Tom Jones?
A) 1997
B) 1998
C) 1995
D) 1999
- 8. Why was there no Victoria's Secret Fashion Show in 2004?
A) Fallout from the Super Bowl XXXVIII halftime show controversy
B) Lack of models
C) Budget constraints
D) Low viewership
- 9. What was the name of the 2004 marketing tour that replaced the fashion show?
A) Bombshell Tour
B) Swim Tour
C) Angels Across America
D) VSX Tour
- 10. Which entity became the first trademark awarded a star on the Hollywood Walk of Fame?
A) Victoria's Secret
B) The Fashion Show
C) Heidi Klum
D) The Angels
- 11. Who was the winner of the 2009 competition for a new Runway Angel?
A) Doutzen Kroes
B) Laetitia Casta
C) Miranda Kerr
D) Kylie Bisutti
- 12. What concept replaced the Angels in 2021?
A) Brand Ambassadors
B) Runway Angels
C) VS Collective
D) Contract Girls
- 13. Who was the first openly transgender model to be featured on the Sports Illustrated Swimsuit Issue?
A) Paloma Elsesser
B) Megan Rapinoe
C) Adut Akech
D) Valentina Sampaio
- 14. What was the name of the 2026 reality competition docuseries to select a new Angel?
A) Next Top Angel
B) The Angel Search
C) Angels Among Us
D) Runway Angel
- 15. How many individuals competed in the 2026 reality show to become the next Angel?
A) 3
B) 10
C) 12
D) 5
- 16. In what year was Victoria's Secret acquired by The Limited?
A) 2006
B) 1991
C) 1982
D) 2002
- 17. What was the business name changed to after the 1982 sale to Wexner?
A) Victoria's Secret, LLC
B) Victoria's Secret Stores, Inc.
C) Victoria's Secret, Inc.
D) Limited Brands, Inc.
- 18. In what year was the company name revised to Victoria's Secret Stores, LLC?
A) 2002
B) 2013
C) 2006
D) 2005
- 19. When did Limited Brands officially change its name to L Brands?
A) 2006
B) 2019
C) 2016
D) 2013
- 20. What was the amount of peak worldwide net sales for Victoria's Secret in 2016?
A) $7.78 billion
B) $42 million
C) $6.81 billion
D) $8.3 million
- 21. Who became president of the Victoria's Secret Stores division in 1985?
A) Lori Greely
B) Grace Nichols
C) Howard Gross
D) John Mehas
- 22. Who led the Victoria's Secret Stores division from 1991 through 2007?
A) Sharen Jester Turney
B) Lori Greely
C) Howard Gross
D) Grace Nichols
- 23. Who was the CEO of Victoria's Secret Direct starting in 2019?
A) Sharen Jester Turney
B) John Mehas
C) Jan Singer
D) Martin Waters
- 24. Who replaced John Mehas as CEO in November 2020?
A) Jan Singer
B) Greg Unis
C) Martin Waters
D) Shashi Batra
- 25. In what year did Victoria's Secret front money to Thai garment workers following a factory bankruptcy?
A) 2016
B) 2021
C) 2012
D) 2006
- 26. Who led the proxy contest against Victoria's Secret directors in 2025?
A) Donna James
B) John Mehas
C) Brett Blundy
D) Martin Waters
- 27. Who was reelected as chair at the 2026 annual meeting?
A) Grace Nichols
B) Donna James
C) Robin Burns
D) Lori Greely
- 28. In which city was Victoria's Secret manufacturing bras in 2012?
A) Amman
B) Guduvancheri
C) Mumbai
D) Bangkok
- 29. What was the reported daily wage for Thai factory workers in 2006?
A) $12
B) $7
C) $5
D) $10
- 30. Who was hired to serve as CEO of the beauty division in 2016?
A) Jill Granoff
B) Susie Coulter
C) Greg Unis
D) Robin Burns
- 31. Which animal habitat was specifically excluded from the catalog paper sourcing agreement?
A) Moose
B) Arctic wolf
C) Polar bear
D) Woodland caribou
- 32. When was the Victoria's Secret swimwear line first introduced?
A) 2010
B) 2002
C) 2012
D) 2018
- 33. Which brand launched reusable period panties in October 2021?
A) Designer Collection
B) Adore Me
C) Victoria Sport
D) Pink
- 34. What product line did Victoria's Secret announce they would stop using in 2022?
A) Bralettes
B) Cashmere
C) Swimwear
D) Fragrances
- 35. In what year did Victoria's Secret launch the 'Incredible' bra?
A) 2010
B) 2002
C) 2012
D) 2016
- 36. Who was the interim CEO replaced by Martin Waters?
A) Stuart Burgdorfer
B) Razek
C) Amy Hauk
D) Wexner
- 37. Which spokeswoman was mentioned as a partner for the brand's 2021 repositioning?
A) Naomi Osaka
B) Heidi Klum
C) Gisele Bündchen
D) Tyra Banks
- 38. What incident caused Victoria's Secret to shut down its website in May 2025?
A) A warehouse strike
B) A rebranding effort
C) A security incident
D) Bankruptcy filings
- 39. What is the stock market ticker for Victoria's Secret & Co.?
A) VSCO
B) LBRANDS
C) VSXY
D) PINK
- 40. When did the company eliminate swimwear, apparel, shoes, and accessories?
A) 2019
B) 2017
C) 2021
D) 2016
- 41. Which magazine described the 2012 Designer Collection as the company's first high-end lingerie line?
A) Glamour
B) Elle
C) Vogue
D) Harper's Bazaar
- 42. Who was appointed chief executive of Victoria's Secret and Pink in July 2022?
A) Amy Hauk
B) Megan Rapinoe
C) Priyanka Chopra Jonas
D) Martin Waters
- 43. In what year did the swimwear line return to shops?
A) 2016
B) 2021
C) 2018
D) 2019
- 44. Who promoted Turney to lead the whole company in 2006?
A) Jan Singer
B) Wexner
C) April Holy
D) Ed Razek
- 45. What did Victoria's Secret attempt to make their catalog feel like in 2006?
A) Newspapers
B) Instruction manuals
C) Art books
D) Magazines
- 46. Which clothing category did Victoria's Secret discontinue in 2016?
A) Lingerie
B) Activewear
C) Footwear
D) Swimwear
- 47. Who resigned as CEO in late 2018?
A) Jan Singer
B) April Holy
C) Lex Wexner
D) Sarah E. Nash
- 48. How many stores did Victoria's Secret announce the closure of in 2019?
A) 100
B) 40
C) 53
D) 25
- 49. Which firm put pressure on L Brands in 2019 to update its brand image?
A) Sycamore Partners
B) Women's Wear Daily
C) The New York Times
D) Barington Capital Group, L.P.
- 50. Which publication published an exposé on the 'culture of misogyny' at Victoria's Secret in February 2020?
A) Vogue
B) Women's Wear Daily
C) The Wall Street Journal
D) The New York Times
- 51. What role does Lex Wexner maintain after stepping down as CEO?
A) Consultant
B) Chairman emeritus
C) Board member
D) Chief marketing officer
- 52. In the 2021 shareholder complaint, which accused sex trafficker was Lex Wexner alleged to have ties to?
A) Ed Razek
B) Jeffrey Epstein
C) An unnamed executive
D) A private equity manager
- 53. In what year was Howard Gross assigned to fix the L Brands subsidiary Limited Stores?
A) 1995
B) 1993
C) 1998
D) 1991
- 54. Which publication reported in 1993 that both divisions of the company suffered?
A) Forbes
B) Vogue
C) New York Times
D) Business Week
- 55. What product introduced in 1993 sold two million units within the first year?
A) WonderBra
B) Miracle Bra
C) Victoria's Secret Perfume
D) Body by Victoria
- 56. In what year did Victoria's Secret face competition from the WonderBra?
A) 1994
B) 1991
C) 1993
D) 1995
- 57. Which line did the company add in 1999?
A) Miracle Bra
B) Luxury Lingerie
C) Fragrance Line
D) Body by Victoria
- 58. Who stepped down as CEO in May 2000?
A) Sharen Jester Turney
B) Howard Gross
C) Cynthia Fedus-Fields
D) Grace Nichols
- 59. After 2000, what kind of image did the brand pursue?
A) Much more blatantly sexy
B) European elegant
C) Conservative classic
D) Victorian bordello
- 60. Which company did Sharen Jester Turney work for before joining Victoria's Secret?
A) Playboy
B) Neiman Marcus Direct
C) Vogue
D) Sara Lee
- 61. What did Sharen Jester Turney tell Forbes the company needed to stop focusing on?
A) Fashion shows
B) Catalog sales
C) Fragrances
D) Cleavage
- 62. What type of style did the company move away from in its stores starting in 2000?
A) Modern minimalist
B) 1800s England
C) Sports lounge
D) Garden floral
- 63. Where was the first Victoria's Secret store opened?
A) Stanford Shopping Center
B) Sutter Street
C) Powell Street
D) New York City
- 64. How much money did Roy Raymond borrow to start Victoria's Secret?
A) $40,000
B) $500,000
C) $80,000
D) $100,000
- 65. What did the company do in 2016 regarding its marketing materials?
A) Canceled the circulation of its catalog
B) Stopped the fashion show
C) Closed all retail stores
D) Rebranded to PINK
- 66. What percentage of sales did the catalog account for in 1982?
A) 35%
B) 10%
C) 80%
D) 55%
- 67. Where was the real headquarters of Victoria's Secret located?
A) New York City, New York
B) Columbus, Ohio
C) Los Angeles, California
D) London, England
- 68. How many stores did Victoria's Secret have by 1986?
A) 500
B) 5
C) 1,000
D) 100
- 69. What fake location was listed on the Victoria's Secret catalogs?
A) Paris
B) Milan
C) Rome
D) London
- 70. In 1986, Victoria's Secret was the only national chain devoted to what?
A) Footwear
B) Outerwear
C) Lingerie
D) Swimwear
- 71. How did the 1987 New York Times describe Victoria's Secret?
A) European luxury startup
B) Highly visible leader
C) Small boutique shop
D) Failing department store brand
- 72. Where were physical stores primarily concentrated between 1977 and the early 2000s?
A) Europe
B) The United States
C) Asia
D) The United Kingdom
- 73. Which interior design element was used in early Victoria's Secret stores?
A) Minimalist white walls
B) Modern neon signs
C) Industrial concrete flooring
D) English floral wallpaper
- 74. How much did in-store sales increase during the 1990s?
A) 30%
B) 10%
C) 50%
D) 100%
- 75. How did the Los Angeles Times describe the brand's 'air' in 2000?
A) American
B) British
C) French
D) Italian
- 76. In what year did the international expansion of Victoria's Secret stores begin?
A) 2012
B) 2010
C) 2016
D) 2008
- 77. What type of business model did Victoria's Secret use for VSBA locations outside of company-owned regions?
A) Direct acquisitions
B) Franchises
C) Licensing agreements
D) Joint ventures
- 78. Where did the first Canadian Victoria's Secret store open in 2010?
A) Vancouver, British Columbia
B) Toronto, Ontario
C) Montreal, Quebec
D) Edmonton, Alberta
- 79. How many Canadian stores did the company announce they would shutter in May 2020?
A) 10
B) 13
C) 38
D) 25
- 80. What percentage of the Canadian fleet did the 2020 store closures represent?
A) One-fourth
B) Ten percent
C) One-half
D) One-third
- 81. How many stores did Victoria's Secret have in the United Kingdom as of June 2020?
A) 38
B) 13
C) 10
D) 25
- 82. What event happened to the brand's UK arm in June 2020?
A) It went into administration
B) It declared total independence from L Brands
C) It expanded to 50 locations
D) It merged with a local competitor
- 83. What was the size of the flagship New Bond Street store in London?
A) 930 square feet
B) 25,000 square feet
C) 10,000 square feet
D) 40,386 square feet
- 84. In 2016, how many stores did L Brands purchase back from franchise partners in China?
A) 26
B) 50
C) 12
D) 20
- 85. When did the company close its flagship store in Causeway Bay, Hong Kong?
A) June 2020
B) January 2016
C) January 2022
D) May 2010
- 86. How long was the flagship store in Causeway Bay, Hong Kong, in operation before closing?
A) Ten years
B) Two years
C) Five years
D) Six months
- 87. What percentage of the joint venture does Victoria's Secret own?
A) 50%
B) 51%
C) 100%
D) 49%
- 88. Who described the 1979 catalog as an 'upmarket version' of a competitor's catalog?
A) The New York Times
B) Martin Waters
C) Joseph Sugarman
D) The Los Angeles Times
- 89. What was the main reason for the success of the catalogs before e-commerce?
A) Celebrity endorsements
B) Free shipping offers
C) Low production costs
D) Marketing risqué products to consumers in private
- 90. How did the Los Angeles Times describe the catalog in 2000?
A) A failing marketing device
B) Having a cult-like following
C) Outdated and stale
D) A financial burden
- 91. What service helped the company establish dominance in the lingerie market?
A) Accepting phone orders at any hour
B) International franchising
C) Same-day delivery
D) In-store personal stylists
- 92. When was the Victoria's Secret e-commerce website officially launched?
A) December 4, 1999
B) January 1, 1998
C) February 3, 1999
D) December 4, 1998
- 93. Where did Victoria's Secret open its first provisional UK boutique in 2005?
A) Heathrow Airport
B) London City Airport
C) Manchester Airport
D) Gatwick Airport
- 94. Which company opened the first Victoria's Secret store in Kuwait?
A) M.H. Alshaya Co.
B) L Brands
C) World Duty Free
D) Intimate Brands Inc.
- 95. In which city did the first Polish Victoria's Secret store open in 2012?
A) Gdansk
B) Krakow
C) Warsaw
D) Wroclaw
- 96. In which year did the first Serbian store open at the Nikola Tesla Airport?
A) 2014
B) 2016
C) 2012
D) 2010
- 97. Which media source was used for ad placement to drive traffic to the website?
A) Forbes
B) Vogue Magazine
C) New York Times
D) Wall Street Journal
- 98. Which agency was used for brand development in the early 1980s?
A) Ogilvy & Mather
B) Grey Group
C) FCB/Leber Katz Partners
D) Leo Burnett
- 99. Which model was hired in the early 1990s?
A) Heidi Klum
B) Gisele Bündchen
C) Stephanie Seymour
D) Tyra Banks
- 100. Who helped produce the 2000 fashion show in France?
A) Michael Bay
B) Wexner
C) Harvey Weinstein
D) Ed Razek
|