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CHAPTER 6-7 - Quiz
Contributed by: Laong
  • 1. What is the main goal of the Strategy Analysis and Choice stage?
A) To collect raw data
B) To implement strategies
C) To generate, evaluate, and select strategies
D) To control employee performance
  • 2. Strategy Analysis and Choice mainly involves decisions that are:
A) Subjective based on objective information
B) Fully objective
C) Fully subjective
D) Random
  • 3. Who should be involved in the strategy analysis process?
A) Only the strategy team
B) Only external consultants
C) As many managers and employees as possible
D) Only top management
  • 4. Why is creativity important in strategy formulation?
A) To generate more alternative strategies
B) To avoid competition
C) To simplify decisions
D) To reduce costs
  • 5. Which of the following is NOT part of the Input Stage?
A) IFE Matrix
B) QSPM
C) CPM
D) EFE Matrix
  • 6. The Strategy-Formulation Analytical Framework has how many stages?
A) Two
B) Three
C) Five
D) Four
  • 7. What is the main purpose of the Input Stage?
A) Summarizing basic internal and external information
B) Implementing strategies
C) Estimating costs
D) Choosing the best strategy
  • 8. Which tool belongs to the Matching Stage?
A) SWOT Matrix
B) QSPM
C) EFE Matrix
D) IFE Matrix
  • 9. The SWOT Matrix is mainly used to:
A) Match internal and external factors
B) Analyze competitors’ profits
C) Measure industry growth
D) Rank strategies objectively
  • 10. Which SWOT strategy uses strengths to avoid threats?
A) WT
B) SO
C) ST
D) WO
  • 11. Which strategy type is considered defensive?
A) WT
B) WO
C) ST
D) SO
  • 12. Why must strategies be specific?
A) To estimate costs accurately
B) To sound professional
C) To simplify matrices
D) To avoid competition
  • 13. One limitation of the SWOT Matrix is that it:
A) Cannot generate strategies
B) Is too complex
C) Requires financial data only
D) Does not show competitive advantage directly
  • 14. The SPACE Matrix helps determine which type of strategy to use based on:
A) Market share and growth
B) Sales and profit
C) nternal and external positions
D) Employee performance
  • 15. Which is an internal dimension of the SPACE Matrix?
A) Financial Position
B) Industry Position
C) Market Growth
D) Stability Position
  • 16. An organization located in the Aggressive quadrant should focus on:
A) Integration and intensive strategies
B) Liquidation
C) Retrenchment
D) Defensive tactics
  • 17. The BCG Matrix is mainly used by:
A) Multidivisional firms
B) Single-product firms
C) Small businesses
D) Non-profit organizations
  • 18. What are the two dimensions of the BCG Matrix?
A) Profit and cost
B) Internal and external factors
C) Market share and industry growth
D) Strengths and weaknesses
  • 19. Which BCG quadrant represents high market share and low growth?
A) Question Mark
B) Dogs
C) Stars
D) Cash Cow
  • 20. The IE Matrix uses which scores on its axes?
A) IFE and EFE total weighted scores
B) ROI and liquidity
C) Market share and growth
D) Sales and profit
  • 21. Which IE Matrix cells suggest “Grow and Build” strategies?
A) Cells VII, VIII, and IX
B) Cells IV, V, and VI
C) Cells I, II, and III
D) Cell V only
  • 22. The Grand Strategy Matrix is based on:
A) Strengths and weaknesses
B) Profit and cost
C) Culture and politics
D) Competitive position and market growth
  • 23. Firms in Quadrant III of the Grand Strategy Matrix should consider:
A) Retrenchment, divestiture, or liquidation
B) Forward integration
C) Market penetration
D) Product development
  • 24. Which matrix is used in the Decision Stage?
A) SWOT
B) SPACE
C) BCG
D) QSPM
  • 25. The main purpose of QSPM is to:
A) Generate strategies
B) Analyze competitors
C) Implement strategies
D) Objectively compare alternative strategiesAnalyze competitors
  • 26. Why should wild cost guesses be avoided?
A) They reduce creativity
B) They slow planning
C) They affect culture
D) They may result in financially infeasible strategies
  • 27. Strategy analysis is compared to playing chess because:
A) Every move affects future decisions and outcomes
B) Both are easy to learn
C) Both rely on luck
D) Both are games
  • 28. Why does successful strategy formulation not always lead to successful implementation?
A) Managers ignore objectives
B) Strategies are always wrong
C) Implementation focuses only on planning
D) Implementation requires action, discipline, and commitment
  • 29. Strategy implementation is often considered the most difficult stage because it:
A) Needs more data
B) Requires moving from thinking to action
C) Has fewer tools
D) Requires moving from thinking to action
  • 30. Which of the following is NOT part of the strategy implementation framework?
A) Establishing annual objectives
B) Managing conflict
C) Allocating resources
D) Evaluating competitors
  • 31. Annual objectives are best described as:
A) External opportunities
B) Long-term visions
C) Company policies
D) Short-term, measurable milestones
  • 32. Why are annual objectives important?
A) They reduce conflict
B) They serve as benchmarks for progress
C) They replace strategies
D) They eliminate competition
  • 33. Which is a key characteristic of effective annual objectives?
A) Quantitative and obtainable
B) Vague and flexible
C) Confidential
D) Qualitative only
  • 34. Policies are best defined as:
A) Informal practices
B) Long-term goals
C) Specific guidelines that support objectives
D) General ideas
  • 35. Why should policies be written whenever possible?
A) To increase workload
B) To reduce employee freedom
C) To ensure clarity and consistency
D) To replace objectives
  • 36. Resource allocation refers to:
A) Reducing company assets
B) Distributing resources to achieve objectives
C) Hiring employees only
D) Dividing profits among owners
  • 37. Conflict during strategy implementation is:
A) Always harmful
B) Avoidable
C) Inevitable
D) A sign of failure
  • 38. Which approach focuses on exchanging views to resolve conflict?
A) Delegation
B) Diffusion
C) Confrontation
D) Avoidance
  • 39. Alfred Chandler stated that:
A) Strategy determines structure
B) Structure determines strategy
C) Marketing drives all strategies
D) Culture determines performance
  • 40. Which organizational structure is simple and common for small firms?
A) Strategic Business Unit
B) Divisional
C) Matrix
D) Functional
  • 41. A major disadvantage of the functional structure is:
A) Too much decentralization
B) Functional silos and poor communication
C) Poor specialization
D) High cost
  • 42. Which structure is best for large firms with diverse products or markets?
A) Strategic Business Unit
B) Matrix
C) Functional
D) Divisional
  • 43. Employees having two bosses is a characteristic of which structure?
A) Matrix
B) Functional
C) SBU
D) Divisional
  • 44. Which organizational chart practice is considered a “Do”?
A) Use functional structure for large firms
B) Allow co-managers
C) Keep span of control reasonable
D) Let many managers report to one person
  • 45. Reengineering in operations focuses on:
A) Reconfiguring work processes
B) Outsourcing all activities
C) Hiring more workers
D) Increasing product prices
  • 46. One way to manage resistance to change is to:
A) Force compliance
B) Ignore employee concerns
C) Delay implementation
D) Involve employees in decisions
  • 47. Strategic production decisions mainly affect:
A) Corporate culture only
B) Logistics and costs
C) Financial reporting
D) Advertising
  • 48. Linking performance and pay to strategy helps:
A) Align employee behavior with goals
B) Increase resistance
C) Eliminate competition
D) Reduce diversity
  • 49. Promoting diversity in the workforce can:
A) Increase conflict only
B) Slow decision-making
C) Reduce creativity
D) Enhance competitiveness
  • 50. Market segmentation is important because it:
A) Eliminates marketing expenses
B) Reduces production costs
C) Divides customers into meaningful groups
D) Focuses only on pricing
  • 51. Perceptual mapping is used to:
A) Calculate profits
B) Track production output
C) Show how products are viewed compared to competitors
D) Measure employee satisfaction
  • 52. Strategy implementation is compared to building a house because:
A) Both are expensive
B) Both depend on marketing
C) A good plan needs proper execution and coordination
D) Both require design software
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