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Behavioral retargeting - Quiz
Contributed by: Hawkes
  • 1. What is another name for behavioral retargeting?
A) Dynamic advertising
B) Search engine optimization
C) Behavioral remarketing
D) Conversion tracking
  • 2. How does retargeting track online users?
A) By using social media login credentials
B) By tracking the user's IP address only
C) By including a pixel on the webpage or email
D) By accessing the user's hardware specifications
  • 3. Where is the cookie set during the retargeting process?
A) On the user's operating system kernel
B) On the advertiser's local server
C) In the user's browser
D) In the email provider's database
  • 4. What is personalized retargeting also called?
A) Search retargeting
B) Behavioral remarketing
C) Dynamic creative
D) Static display advertising
  • 5. What does dynamic creative allow advertisers to do?
A) Track offline purchases made in physical stores
B) Send personalized emails to all website visitors
C) Display a banner created on-the-fly based on viewed pages
D) Change the website content based on user location
  • 6. What happens if a customer fails to complete an online order?
A) A flag indicates interest, allowing the ad to link back to the order
B) The user is immediately blocked from the website
C) The user is prompted to delete their browser cookies
D) The order is automatically processed by the system
  • 7. Which of the following is NOT listed as a method of retargeting?
A) Site retargeting
B) Email retargeting
C) Search retargeting
D) Database retargeting
  • 8. What type of media do retargeting campaigns usually run on?
A) Print media and billboards
B) Paid search results exclusively
C) Lower cost media like display ads
D) High-end television commercials
  • 9. What does CPM stand for in the context of retargeting pricing?
A) Cost per media
B) Cost per management
C) Cost per mille
D) Cost per marketing
  • 10. How is an impression defined under the CPM model?
A) When a user spends more than 5 minutes on a page
B) When a user clicks on an ad
C) When a banner ad loads on an individual's web browser
D) When a user completes a purchase
  • 11. In the PPC model, when are advertisers charged?
A) Based on a flat monthly fee
B) When a person clicks on an ad
C) Every time the ad is viewed
D) Only when a sale is finalized
  • 12. What is the most common action used under the CPA pricing model?
A) A completed sale
B) A website visit
C) A social media share
D) An email sign-up
  • 13. Which pricing model charges based on a set price per thousand-page impressions?
A) CPC
B) CPM
C) PPC
D) CPA
  • 14. What is the primary purpose of using retargeting when a visitor does not result in a sale?
A) To hide competitors' advertisements
B) To re-engage an interested audience
C) To increase general website traffic
D) To collect user passwords
  • 15. Dynamic creative is typically restricted to which scope?
A) All websites within an ad exchange network
B) A visitor's browsing on a single website
C) The entire history of a user's browser sessions
D) Only social media platforms
  • 16. Which US government body has expressed privacy concerns regarding retargeting?
A) Federal Trade Commission
B) Department of Agriculture
C) Environmental Protection Agency
D) Department of Education
  • 17. What information should responsible retargeting providers avoid collecting?
A) Personally identifiable information
B) Website visit frequency
C) Ad interaction data
D) Browser cookies
  • 18. What method do retargeting providers use to gather data?
A) Social security numbers
B) Email address harvesting
C) Telephone surveys
D) Cookies
  • 19. What type of data should retargeting providers be blind to?
A) Operating system
B) Age and sex
C) Device screen resolution
D) Browser type
  • 20. Which organization is mentioned as a body that helps self-regulate the industry in the US?
A) Interactive Advertising Bureau
B) Internal Revenue Service
C) United Nations
D) World Health Organization
  • 21. What did the IAB announce in October 2010?
A) Federal legislation proposal
B) Privacy tax
C) Mandatory cookie ban
D) Advertising Option Icon
  • 22. What is the status of US legislation regarding retargeting?
A) It is illegal in all states
B) It requires congressional approval for every ad
C) Few laws have been legislated
D) Strict federal bans exist
  • 23. Which organization is specifically named as a self-regulatory body in the US?
A) Securities and Exchange Commission
B) Federal Communications Commission
C) Consumer Product Safety Commission
D) Network Advertising Initiative
  • 24. In the EU, what governs the use of cookies?
A) The Advertising Option Icon policy
B) The US Constitution
C) The IAB Charter
D) 2002 ePrivacy Directive
  • 25. What does the EU mandate for the use of cookies?
A) Automatic exclusion
B) Universal ban
C) Opt-in consent
D) Government surveillance
  • 26. What must users be given the option to do in the EU?
A) Request financial compensation
B) Delete the entire internet
C) Change their identity
D) Opting out
  • 27. Who does the US rely upon to regulate the retargeting industry?
A) State police forces
B) Self-regulation
C) International treaties
D) The Supreme Court
  • 28. Should cookie data be shared among publishers?
A) Yes, always
B) No
C) Yes, only in emergencies
D) Yes, if paid
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