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CHAPTER 6 - Quiz
Contributed by: Laong
  • 1. What is the main goal of the strategy analysis and choice process?
A) To generate, evaluate, and select feasible alternative strategie
B) To prepare financial reports
C) To evaluate employees’ performance
  • 2. Which factor is essential for ensuring understanding and commitment in strategy choice?
A) Involvement of as many managers and employees as possible
B) Technology adoption
C) Cost reduction
  • 3. What is encouraged in generating alternative strategies?
A) Competition
B) Creativity
C) Cost minimization
  • 4. What information should participants have available when formulating strategies?
A) Supplier contracts
B) Marketing reports only
C) Vision, mission, EFE, CPM, and IFE information
  • 5. The Strategy-Formulation Analytical Framework consists of how many stages?
A) Two
B) Three
C) Four
  • 6. Which stage summarizes basic input information for strategy formulation?
A) Matching Stage
B) Implementation Stage
C) Input Stage
  • 7. Which matrices are included in the Input Stage?
A) QSPM
B) EFE, IFE, CPM
C) SPACE, Grand Strategy
  • 8. Which stage uses input information to generate feasible alternative strategies?
A) Matching Stage
B) Evaluation Stage
C) Decision Stage
  • 9. Which stage involves a single analytical technique to determine strategy attractiveness?
A) Decision Stage
B) Matching Stage
C) Implementation Stage
  • 10. The SWOT Matrix is used to:
A) Plot a company’s financial position
B) Evaluate political risks
C) Match key internal and external factors to generate strategies
  • 11. How many strategy cells are in a SWOT Matrix?
A) Six
B) Four
C) Nine
  • 12. What is the purpose of a WO strategy?
A) Maintain current strategy
B) Use strengths to exploit opportunities
C) Overcome weaknesses by taking advantage of opportunities
  • 13. SMaintain current strategy
A) Use weaknesses to create opportunities
B) Increase internal weaknesses
C) Use strengths to reduce the impact of external threats
  • 14. WT strategies focus on:
A) Maximizing revenue
B) Exploiting opportunities
C) Defensive tactics to reduce weaknesses and avoid threat
  • 15. Why must strategies be stated in specific terms?
A) To allow estimation of costs and accountability
B) To create flexible plans
C) To avoid documentation
  • 16. One limitation of SWOT analysis is that it:
A) Focuses only on external factors
B) Is only for financial planning
C) Provides a snapshot in time and doesn’t show how to gain competitive advantage
  • 17. The SPACE Matrix is designed to indicate:
A) Historical financial trends
B) Appropriate strategy types based on four dimensions
C) Internal weaknesses only
  • 18. Which of the following is NOT a dimension of the SPACE Matrix?
A) Market Share Position
B) Industry Position
C) Financial Position
  • 19. Quadrants of the SPACE Matrix include:
A) Stars, Cash Cows, Dogs
B) SO, WO, ST, WT
C) Aggressive, Conservative, Defensive, Competitive
  • 20. The BCG Matrix evaluates divisions based on:
A) Strategy implementation costs
B) Relative market share position and industry growth rate
C) External threats and internal weaknesses
  • 21. In the BCG Matrix, 'Stars' are characterized by:
A) High market share and low growth
B) Low market share and low growth
C) High market share and high growth
  • 22. Which BCG category may require substantial investment to maintain growth?
A) Stars
B) Dogs
C) Cash Cows
  • 23. Cash Cows are divisions that:
A) Require significant investments
B) Have low market share and low growth
C) Generate more cash than needed
  • 24. Dogs in the BCG Matrix are:
A) Stars in the making
B) Low market share and low growth divisions
C) Always profitable
  • 25. The IE Matrix positions divisions based on:
A) SPACE dimensions
B) IFE and EFE total weighted scores
C) BCG quadrants
  • 26. Cells I, II, III in the IE Matrix suggest:
A) Hold and maintain strategies
B) Grow and build strategies
C) Liquidation
  • 27. Cells IV, V, VI in the IE Matrix recommend:
A) Aggressive strategies
B) Harvest and divest strategies
C) Hold and maintain strategies
  • 28. Cells VII, VIII, IX in the IE Matrix imply:
A) Harvest and divest strategies
B) Market penetration
C) Product development
  • 29. The Grand Strategy Matrix is based on:
A) Political factors
B) Competitive position and market growth
C) Financial ratios
  • 30. Quadrant I of the Grand Strategy Matrix suggests:
A) Diversification only
B) Retrenchment
C) Excellent position; focus on integration or development strategies
  • 31. Quadrant II of the Grand Strategy Matrix focuses on:
A) Maintaining current strategies
B) Backward integration
C) Improving weak competitive position using intensive strategies
  • 32. Quadrant III implies:
A) Strong competitive position
B) Market penetration
C) Weak competitive position and slow market growth; drastic changes needed
  • 33. Quadrant IV suggests:
A) Maintaining current operations
B) Weak competitive strategies
C) Diversification or joint ventures in promising areas
  • 34. The QSPM is used to:
A) Objectively determine the relative attractiveness of feasible strategies
B) Evaluate marketing campaigns
C) Assign employee bonuses
  • 35. The strategy with the highest STAS in QSPM is:
A) The least costly strategy
B) The most feasible strategy
C) The most popular strategy
  • 36. Estimating costs in recommendations should rely on:
A) Company data, industry data, and expert opinion
B) Wild guesses
C) Competitor opinions only
  • 37. Organizational culture in strategy formulation refers to:
A) Shared values, beliefs, and practices that support strategy implementation
B) Financial performance
C) External market trends
  • 38. Political considerations in strategy choice involve:
A) Navigating power dynamics and negotiations to gain commitment
B) Reducing costs only
C) Avoiding decision-making
  • 39. Bias in strategy analysis may be caused by:
A) Financial ratios
B) Market trends
C) Subjective factors like personal prejudice, emotions, and halo error
  • 40. A limitation of QSPM is that it:
A) Ignores costs
B) Always requires subjective judgments
C) Focuses only on external factors
  • 41. The Recommendations Page in a strategic plan lists:
A) Historical data only
B) Competitor strategies
C) Proposed actions and estimated costs
  • 42. A key aspect of strategy analysis and choice is:
A) Following trends blindly
B) Reducing financial risks only
C) Objective evaluation of alternatives based on input data
  • 43. Which matrix shows divisions’ positions in nine cells based on internal and external factors?
A) SWOT Matrix
B) SPACE Matrix
C) IE Matrix
  • 44. Which matrix is the only analytical technique designed to objectively rank strategies?
A) SPACE Matrix
B) QSPM
C) Grand Strategy Matrix
  • 45. Which factor is NOT considered in the SPACE Matrix?
A) Employee turnover
B) Financial Position
C) Stability Position
  • 46. The analogy of strategy analysis and choice is compared to:
A) Building a house
B) Writing a report
C) Playing chess at a grandmaster level
  • 47. Why is specificity important in strategy formulation?
A) To estimate costs and assign responsibilities clearly
B) To improve creativity
C) To reduce planning time
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