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GENEL 2 MIDTERM - Quiz
Contributed by: Banog
  • 1. could be product or services or a combination of both.
A) Pricing strategy
B) Executive summary
C) Subject Matter
  • 2. Must be new to the world or an improvement to an existing product.
A) Business
B) Introduction
C) Subject matter
  • 3. Provides an overview of the main points of a larger report or business proposal.
A) Title
B) Executive summary
C) Introduction
  • 4. It is often written to share with individuals who may not have time to review the entire report or business proposal.
A) Vision
B) Executive summary
C) Mission
  • 5. The reader should be able to make a decision based only on reading the
A) Vision
B) Mission
C) Title
D) Executive summary
  • 6. State the background of the business you're proposing. Including but not limited to
A) Objectives
B) Summary
C) Introduction
  • 7. Product or service description
A) Summary
B) Introduction
C) Objectives
  • 8. Business description
A) Title
B) Introduction
C) Description
  • 9. are the specific and measurable results companies hope to maintain as their business grows.
A) Title description
B) Executive summary
C) Business objectives
  • 10. To increase the market share of the company in one year by 10%
A) Marketing objectives
B) Business description
C) Financial objectives
  • 11. To increase 10% sales every quarter of the year
A) Marketing objectives
B) Financial objectives
C) Summary income
  • 12. It is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations
A) Vision
B) Goals
C) Mission
  • 13. To make commerce better for everyone
A) Mission
B) Vision
C) Goals
  • 14. It is a brief description of why company or organization exists.
A) Vision
B) Description
C) Mission
  • 15. It explains what the company does, who it serves, and what differentiates it from competitors
A) Vision
B) Description
C) Mission
  • 16. We save people money so they can live better
A) Goals
B) Vision
C) Mission
  • 17. is the default structure of a business that hasn't filed any paperwork to create a legal entity.
A) Cooperative
B) Company ownership
C) Sole proprietorship
  • 18. It is the simplest form of business ownership.
A) Cooperative ownership
B) Company ownership
C) Sole proprietorship
  • 19. is an arrangement between two to five individuals' people to oversee business operations and share its profits and liabilities.
A) Partnership
B) Cooperative ownership
C) Sole proprietorship
  • 20. General Partnership and Limited partnership
A) Common of Partnership
B) Types of Partnership
C) Different of Partnership
  • 21. All members share equal capital, profits and liabilities.
A) Both same
B) General partnership
C) Limited partnership
  • 22. Exists when to or more partners go into business together, but limited partners are only liable up to the amount of their investment.
A) Sole proprietorship
B) Limited partnership
C) General partnership
  • 23. is owned by shareholders who may have varying levels of control and involvement in the everyday operations of the business.
A) Corporation
B) Partnership
C) Cooperative
  • 24. ownership is issued in shares of stock
A) Limited partnership
B) General partnership
C) Stock corporation
  • 25. It is a form of marketing copy used to describe and explain the benefits of your product.
A) Product/Service Description
B) Executive summary
C) Title description
  • 26. In other words, it provides all the information and details of your product
A) Product/Service Description
B) Market Strategy
C) Objectives
  • 27. What are the Product/Service details (e.g., features, materials, cost and functions).
A) Product/Service Description
B) Summary
C) Objectives
  • 28. Why the product is useful or better than competition.
A) Product/Service Description
B) Executive summary
C) Marketing strategy
D) Objectives
  • 29. Listing down where the companies are good on, and what makes you different from the rest.
A) Threats
B) Opportunities
C) Weakness
D) Strength
  • 30. Painting out what the companies are lacking on, and other things where the company's having hard times. dealing with it.
A) Weaknesses
B) Threats
C) Strength
D) Opportunities
  • 31. Anticipating circumstances that might be an advantage to the companies along its operation.
A) Strength
B) Threats
C) Opportunities
D) Weaknesses
  • 32. Any circumstances that could have a negative impact to your company.
A) Weaknesses
B) Opportunities
C) Strength
D) Threats
  • 33. Strength and weaknesses
A) Both same
B) Internal factors
C) External factors
  • 34. Opportunities and threats
A) Maybe one is not
B) External factors
C) Internal factors
  • 35. Strength and opportunities
A) Negative impact
B) No
C) Maybe
D) Positive impact
  • 36. Weaknesses and Threats
A) Both same have differ
B) Positive impact
C) Negative impact
  • 37. Refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
A) Market strategy
B) Objectives
C) Executive summary
  • 38. Company mostly dealing with the Marketing 4P's to create an outstanding product and services delivery to consumers.
A) Market strategy
B) Business proposals
C) Company proprietorship
  • 39. Refers to anything that's being sold product, service or experience.
A) Price
B) Product
C) Promotion
  • 40. Mostly focus on the:

    Variety;
    Features;
    brand name;
    Quality;
    Design;
    Packaging; and
    Services.
A) Promotion
B) Price
C) Product
  • 41. Refers to how much your product or service cost.
A) Place
B) Promotion
C) Price
  • 42. Mostly focus on the:

    List of price;
    Discounts;
    Allowances;
    Payment period; and
    Credit terms.
A) Price
B) Promotion
C) Place
  • 43. Refers to a placement or distribution channel of your product that is easily accessible to a potential buyers
A) Product
B) Place
C) Price
  • 44. Mostly focus on the:

    Distribution channels;
    Coverage;
    Logistics;
    Locations;
    Transportation;
    Assortments; and
    Inventory.
A) Promotion
B) Product
C) Place
  • 45. Refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, most of the time persuasive in nature.
A) Promotion
B) Place
C) Product
  • 46. Mostly focus on the

    Public Relation;
    Advertising; and
    Sales promotion.
A) Place
B) Product
C) Promotion
  • 47. Refer to an assessment of the strength and weaknesses of current and potential competitors.
A) External Analysis
B) Competitors Analysis
C) Business Analysis
  • 48. Refer to the diagram that shows the structure of an organization and the relationships and relative ranks of its part and positions.
A) Organizational Chart
B) Compensation Scheme
C) Competitors Analysis
  • 49. Refer to the complete package that details your employees' wages, salaries, benefits, and terms of payment. It also include the details about bonuses, incentives and commissions that may be paid to employees
A) Organizational Chart
B) Financial Plan
C) Compensation Scheme
  • 50. Wages
    Salaries
A) Variable Pay
B) Both
C) Base Pay
  • 51. Incentives
    Bonuses
A) Yes, both same
B) Variable Pay
C) Base Pay
  • 52. Health and medical insurance
    Paid time off
    Work life support
A) Benefits
B) Performance and talent management:
  • 53. Performance appraisal Training
    Career and succession
    planning
A) Benefits
B) Performance and talent management
C) No, they are some differences
  • 54. are starting cost incurred during the process of creating a new business.
A) Start-up Expenses
B) Cost-expenses
C) Income
  • 55. Permits and Licenses
    Prepaid Rent
    Marketing and Promotion
A) Start-up Assets
B) Financial income
C) Start-up Expenses
  • 56. are costs associated with the long-term assets purchased in order to start your business
A) Financial plan
B) Start-up expenses
C) Start-up Assets
  • 57. Office Equipment
    Office Furniture
    Vehicles
A) Start-up Assets
B) Start-up Expenses
C) Financial objectives
  • 58. are costs associated with consumable materials on a day-to-day operation of the business
A) Start-up Inventory
B) Start-up Assets
C) Start-up expenses
  • 59. Raw Materials
    Finished Goods
A) Start-up Inventory
B) Start-up Assets
C) Start-up Expenses
  • 60. refers to the process of selecting
    strategic price points to best take advantage of a product or service-based market relative to competition.
A) Competition-Based Pricing
B) Freemium Pricing
C) Dynamic Pricing
  • 61. a pricing strategy by which the selling price or a product is determined by adding a specific fixed percentage to the product's unit cost..
A) Premium Pricing
B) Freemium Pricing
C) Cost-plus pricing
  • 62. referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on the current market demands.
A) Competitive pricing
B) Dynamic pricing
C) Penetration pricing
  • 63. refers to the practice of offering a basic set of services for free, and enhanced features and/or content for a fee.
A) Competitive pricing
B) Penetration pricing
C) Freemium pricing
  • 64. a pricing strategy by which charges the highest initial price that customer will pay and then lowers it over time
A) Dynamic pricing
B) Skimming pricing
C) Cost-plus pricing
  • 65. a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate a word of mouth.
A) Penetration pricing
B) Freemium pricing
C) Competition-Based Pricing
  • 66. a practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.
A) Freemium pricing
B) Premium pricing
C) Dynamic pricing
  • 67. refers to a strategy that retailers use to sell lots of items at higher margins while providing consumers a discount at the same time.
A) Bundle pricing
B) Cost-plus pricing
C) Dynamic pricing
  • 68. refers to a pricing strategy based on the theory that certain prices have a psychological impact
A) Cost-plus pricing
B) Psychological pricing
C) Penetration pricing
  • 69. refers to practice of modifying a basic list price based on the geographical location of the buyer.
A) Geographic pricing
B) Premium pricing
C) Penetration pricing
  • 70. The solution to a problem might be transformed into a business venture
A) PLANNING THE RESEARCH
B) LINKAGE OF RESOURCES
C) RESPOND TO A PROBLEM AREA
  • 71. These must not be taken granted, for there are some big businesses that started as small business at home
A) DEFINING THE PROBLEM
B) REACHING A CONCLUSION
C) HOME BASE BUSINESS OPTION
  • 72. The entrepreneur can produce his own input instead of buying them
A) LINKAGE OF RESOURCES
B) MAKING A PRELIMINARY INVESTIGATION
C) RESPOND TO A PROBLEM AREA
  • 73. In consumer awareness and acceptance of product are low, launch through the use of marketing activities, which make the profit low due to cost of development and marketing activities
A) INTRODUCTION
B) MATURITY
C) DECLINE
  • 74. To meet the growing demand, product distribution es expanded, Sales rise rapidly as product becomes popular
A) GROWTH
B) MATURITY
C) INTRODUCTION
  • 75. sales are still rising, But the rate of increase has declined. At the latter part, a sales reaches its peak, while profits begins to fall
A) MATURITY
B) INTRODUCTION
C) DECLINE
  • 76. There is a sharp fall in sales volume. While profit curve becomes almost flat. There is also decline in the numbers of competitors. The only survivors are those who specialize in marketing the product. Once product is no longer profitable. It is t is eliminated from the market
A) DECLINE
B) GROWTH
C) MATURITY
  • 77. provide intangible value through expertise and labor, including consulting firms, marketing agencies, accounting services, barber shops, beauty parlors, spas, auto repair shops, and caregiving services.
A) Service-based businesses
B) Wholesalers
C) Distributorship
  • 78. focus on buying and selling physical goods, including retail stores, wholesalers, e-commerce platforms, supermarkets, clothing brands, electronics stores, and manufacturing companies
A) Licensed business opportunities
B) Subcontracting
C) Trading or product-based businesses
  • 79. Examples of trading or product-based businesses include supermarkets, clothing brands, electronics stores, furniture retailers, car dealerships, and e-commerce platforms like Amazon and Alibaba.
A) Service-based businesses
B) Trading or product-based businesses
C) Rack jobber
  • 80. produce goods by transforming raw materials into finished products, including automobile factories, textile mills, food processing plants, pharmaceutical companies, and electronics manufacturers.
A) Manufacturing Businesses
B) Wholesalers
C) Distributorship
  • 81. involve acquiring the rights to sell or use a company's brand, products, or services, including franchises (McDonald's, Subway), product licensing (Disney merchandise, sports apparel), and professional services licensing (insurance agencies, financial advisory firms).
A) Service-based businesses
B) Licensed business opportunities
C) Trading or product-based businesses
  • 82. is a business arrangement where a company (distributor) is authorized to sell and market. a manufacturer's products, including automotive parts distributors, beverage distributors (Coca-Cola, Pepsi), pharmaceutical distributors, and electronics wholesalers
A) Rack jobber
B) Distributorship
C) Wholesalers
  • 83. is a wholesaler who supplies, stocks, and manages inventory for retailers, commonly dealing in magazines, snacks, beverages, health and beauty products, and toys.
A) Licensed business opportunities
B) Subcontracting
C) Rack jobber
  • 84. purchase goods in bulk from manufacturers and sell them to retailers or businesses, including grocery wholesalers, pharmaceutical wholesalers, electronics distributors, and clothing wholesalers.
A) Manufacturing businesses
B) Wholesalers
C) Distributorship
  • 85. is a business arrangement where a company hires another business to complete specific tasks or projects, commonly seen in construction, manufacturing, IT services, and logistics.
A) Subcontracting
B) Trading or product-based businesses
C) Licensed business opportunities
  • 86. Let money follow your ideas
A) KNOW THE IDIOSYNCRASIES OF YOUR MAKET
B) USE RESEARCH AS A WREAPON AGAINST FAILURE
C) DO NOT LET YOUR IDEA FOLLOW MONEY
  • 87. Ideas should be a solution to an existing problem.
A) TAKE A RISK ON YOUR IDEAS
B) SEE YOURSELF AS A PROBLEM SOLVER
C) TEST YOUT IDEA AGAINST THE PAST PRESENT AND FUTURE
  • 88. this is an important fact in decision-making process
A) TEST YOUT IDEA AGAINST THE PAST PRESENT AND FUTURE
B) DO NOT LET YOUR IDEA FOLLOW MONEY
C) USE RESEARCH AS A WREAPON AGAINST FAILURE
  • 89. An idea that is worth pursuing into a business is one which has a long-term purpose.
A) SEE YOURSELF AS A PROBLEM SOLVER
B) MAKE SURE IDEA HAS LONGEVITY
C) KNOW THE IDIOSYNCRASIES OF YOUR MAKET
  • 90. venture into business by using your own ideas
A) TAKE A RISK ON YOUR IDEAS
B) TEST YOUT IDEA AGAINST THE PAST PRESENT AND FUTURE
C) USE RESEARCH AS A WREAPON AGAINST FAILURE
  • 91. the market needs and demands will no be far from what is happening in the past, so it is better to get information about PAST, PRESENT AND FUTURE
A) SEE YOURSELF AS A PROBLEM SOLVER
B) MAKE SURE IDEA HAS LONGEVITY
C) TEST YOUT IDEA AGAINST THE PAST PRESENT AND FUTURE
  • 92. know the need of your market and all the factors that affect the buying process.
A) TAKE A RISK ON YOUR IDEAS
B) DO NOT LET YOUR IDEA FOLLOW MONEY
C) KNOW THE IDIOSYNCRASIES OF YOUR MAKET
  • 93. is the ability to generate innovative ideas, develop unique solutions, and identify new business opportunities by thinking outside the box. It involves adapting to market trends, solving complex problems, and leveraging resources in unconventional ways to create value. This creativity is essential for product innovation, business growth, and maintaining a competitive edge in rapidly changing industries.
A) Entrepreneural Mindset
B) Entrepreneural Activity
C) Entrepreneural Creativity
  • 94. refers to the process of creating, improving, or implementing something new or different to add value. It can involve developing new products, services, processes, or business models, as well as enhancing existing ones to meet changing market demands. Innovation drives growth, efficiency, and competitive advantage in various industries.
A) The Concept of Innovation
B) Entrepreneural Creativity
C) Outside Organization
  • 95. It must have a positive implication that is supportive of organizational goal and objectives. The innovative accomplishment exists if the following happens:
A) Efforts on innovation must have impacts
B) Devising a fresh methods
C) Effecting a new policy
  • 96. creating change or orientation or direction
A) Designing a new structure
B) Devising a fresh methods
C) Effecting a new policy
  • 97. developing an entirely new product or opening a new market
A) Designing a new structure
B) Finding new opportunities
C) Effecting a new policy
  • 98. changing the formal structure, reorganizing or introducing a new structure
A) Designing a new structure
B) Devising a fresh methods
C) Finding new opportunities
  • 99. Introducing a new process, procedure, or technology for continued use
A) Devising a fresh methods
B) Finding new opportunities
C) Effecting a new policy
  • 100. A sense of control over one's works ideas
A) FREEDOM
B) PRESSURE
C) CHALLENGE
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