A) Mass media B) E-marketing C) Sales promotion D) Personal selling
A) Photograph B) Cut-out C) Margin D) Headline
A) Price B) Cash C) Revenue D) Fare
A) Catalogue B) Television C) Magazine D) Billboard
A) Cost-plus B) Skimming C) Penetration pricing D) Haggling
A) i, ii, iii, v, only B) i, iii, iv, v only C) i, ii, iii, iv only D) i, ii, iv v only
A) Market segmentation B) Environmental management C) Marketing management D) Marketing research
A) Buy similar products from other companies B) Pay attention to other companies product advertisement C) Talk favorably about the purchased product D) Recommend competing products for buying
A) Hospitals B) Households C) Hotels D) School
A) Sample pack B) Price discount C) Premium offers D) Bonus pack
A) High buying B) Routine buying C) Impulse buying D) New buying
A) Bread B) Refrigerator C) Shoe D) Television
A) E- mail order B) Electronic banking C) Direct purchasing D) Internet business
A) A Secondary product B) An Intangible product C) A primary product D) An extractive product
A) Sugar B) Fresh bread C) Noodles D) Fresh tomatoes
A) Market forecast B) Marketing concept C) Marketing planning D) Market demand
A) Economic environment B) Competitive environment C) Political environment D) Technological environment
A) Home trade B) International marketing C) Entrepot trade D) National marketing
A) Market facilitators B) Wholesales C) Retailers D) Market unions
A) Consumer’s association B) Market union C) Manufacturer’s association D) Trade union
A) Rail B) Water C) Road D) Air
A) A retailers B) A wholesaler C) An agent D) A broker
A) Producer/ retailer/ consumer B) Producer / wholesaler/ retailer/ consumer C) Producer / consumer D) Producer/ Agent/ Retailer/ consumer
A) Bill of lading B) Waybill C) Certificate of origin D) Consular invoice
A) Industrial market B) Re- seller market C) Consumer market D) Government market
A) Identifying potential new account B) Maintaining and increasing shelf space C) Displaying products in the best location D) Cleaning and displaying of products
A) Labelling B) Coding C) Branding D) Packing
A) Helps to protect good’s from Damages B) Encourage hoarding of goods to create scarcity. C) Ensure the availability of goods when needed D) Ensures availability of storage facility for good
A) Corporate culture B) Economic induce C) Organizational policy D) Company procedures
A) Processes B) Packaging C) Place D) Production
A) To increase the price of goods B) Store goods till when needed for supply C) Stabilization of price of goods D) Store goods for consumption purpose
A) Distribution B) Purchasing C) Entrepreneurship D) Wholesaling
A) Bank loan B) Retained earnings C) Trade credit D) Overdraft
A) Trade credits B) Overdraft C) Debenture D) Customer advance
A) Product concept B) Selling concept C) Marketing concept D) Production concept
A) Product quality B) Sales volume C) Consumer satisfaction D) Production volume
A) They purchase raw materials for production B) Their ideas are developed into products C) They set product price D) They also work in the factory floor
A) #45 B) #135 C) #90 D) #180
A) Licencing B) Exportation C) Franchising D) Importation
A) Defend members at law court B) Establish common price for their products C) Transport products on behalf of members D) Offer bank loan to members
A) Buying, selling and distribution of goods and services B) Buying and selling of goods and services C) Distribution and transportation of goods at a price D) Identification and satisfaction of consumer’s needs at a profit
A) Transaction B) Distribution C) Transportation D) Production
A) Publicity B) Advertising C) Sales promotion D) Personal selling
A) Mix B) Research C) Interlligey D) Audit
A) Profit B) Brands C) Customizing D) Value
A) Co-operative warehouse B) Bonded warehouse C) Private warehouse D) Public warehouse
A) Selling concept B) Production concept C) Societal concept D) Product concept
A) Process B) Environment C) Communication D) Procedure
A) Reference group B) Peer group C) Culture group D) Socialgroup
A) Entrepreneur B) Underwriter C) Innovator D) Agent
A) Culture environmental factors B) Economic environmental factors C) Technological environmental factors D) Legal environmental factors
A) Labour union B) Market union C) Chamber of commerce D) Cartel
A) Machine tool B) Fire extinguisher C) Shoe D) Car
A) Personal allowance B) Dealer sales promotion C) Customer sales promotion D) Direct allowance
A) Political environment B) Economic environment C) Social environment D) Technological environment
A) Shopping product B) Convenience product C) Consumer product D) Speciality product
A) Research B) Strategy C) Audit D) Planning
A) Producer + wholesalers + Retailers + Consumer B) Producer + Consumer C) Producer + Wholesalers + Consumer D) Producer + Agent + Consumer
A) Marketing B) Advertising C) Public relations D) Personal selling
A) Information gathering B) Product testing C) Marketing testing D) Decision testing |