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Competitive intelligence - Quiz
Contributed by: Heaton
  • 1. When was competitive intelligence introduced as a field?
A) 1950s
B) 1990s
C) 1970s
D) 2000s
  • 2. Which field influenced the development of competitive intelligence?
A) National strategic intelligence
B) Macroeconomics
C) Clinical psychology
D) Software engineering
  • 3. According to the text, what is the primary strength professionals can gain from national-intelligence experts?
A) Data entry techniques
B) Customer service protocols
C) Developing IT infrastructure
D) Analysis of complex situations
  • 4. How does Craig Fleisher characterize the narrow, contemporary form of business intelligence?
A) Focused on marketing research
B) Focused on external competitive threats
C) Focused on information technology and internal focus
D) Focused on human experience and intuition
  • 5. What does the text suggest is a risk of improperly achieved knowledge management?
A) It becomes too qualitative
B) It refuses to use corporate intranets
C) It becomes an IT-driven practice relying on data mining
D) It ignores the role of IT completely
  • 6. What is the primary focus of market intelligence?
A) Internal corporate auditing
B) Historical archival research
C) The four Ps of the marketing mix
D) Long-term geopolitical shifts
  • 7. What is the typical time horizon for market intelligence?
A) Days, weeks, or months
B) Decades
C) Seconds or milliseconds
D) Five to ten years
  • 8. How is market research described in the text?
A) A strategic, perspective-driven field
B) An informal conversational activity
C) A risk-management sub-function
D) A tactical, method-driven field
  • 9. Which tools are cited as uniquely distinguishing competitive intelligence?
A) Data mining, intranets, and mapping
B) Key intelligence topics, business war games, and blindspots analysis
C) Surveys, focus groups, and statistical analysis
D) SWOT analysis and PESTLE analysis
  • 10. What is the core distinction between information and intelligence according to Ben Gilad?
A) Intelligence is a perspective on facts; information is the facts themselves
B) Information is more expensive than intelligence
C) Information is gathered from the web; intelligence is secret
D) Intelligence is only used by top management
  • 11. Competitive intelligence is considered part of an organization's:
A) Human resources payroll
B) Legal compliance office
C) Risk-management activity
D) Technical support activity
  • 12. What differentiates competitive intelligence from other commercial sensory activities regarding the scope of players?
A) It only focuses on a single market segment
B) It excludes supplier data
C) It synthesizes data from all high-impact players
D) It ignores competitor behavior
  • 13. According to the 1998 Futures Group study, what percentage of companies with over $10 billion in revenue had an organized intelligence system?
A) 60%
B) 82%
C) 50%
D) 90%
  • 14. Which technology allows for massive parallel processing in big data architecture?
A) Apache Stanbol
B) OpenNLP
C) Hadoop
D) SEC.gov
  • 15. What are Apache OpenNLP and Apache Stanbol used for in this context?
A) Named-entity recognition
B) Financial reporting
C) Trade show management
D) Manual data entry
  • 16. What is a primary source of Commercial Intelligence involving employees?
A) Spying on current board meetings
B) Interviews with former company employees
C) Stealing company internal memos
D) Hiring current competitor staff
  • 17. How many steps are there in the Commercial Intelligence cycle?
A) 5
B) 4
C) 6
D) 3
  • 18. What is the final step in the Commercial Intelligence cycle?
A) Analysis
B) Planning
C) Feedback
D) Dissemination
  • 19. Which of these is considered a secondary source of intelligence?
A) Speeches by executives
B) Physical observations of activities
C) Books about the company
D) Annual reports
  • 20. What is the first step of the Commercial Intelligence cycle?
A) Planning
B) Gathering
C) Analysis
D) Dissemination
  • 21. What term describes the collection of activities that must be conducted legally and ethically?
A) Feedback
B) Gathering
C) Planning
D) Analysis
  • 22. Which public resource is mentioned as a source for information mining?
A) NASA.gov
B) FBI.gov
C) SEC.gov
D) IRS.gov
  • 23. What type of companies are most likely to perform intelligence gathering themselves?
A) Government agencies
B) Smaller businesses
C) Fortune 500 companies
D) Multi-billion dollar corporations
  • 24. What is the primary goal of competitive intelligence?
A) To improve organizational performance
B) To increase internal data storage
C) To perform industrial espionage
D) To create data mining dashboards
  • 25. Who published the study 'Competitive-Strategy: Techniques for Analyzing Industries and Competitors' in 1980?
A) Ben Gilad
B) Craig Fleisher
C) Leonard Fuld
D) Michael Porter
  • 26. What percentage of competitive intelligence work should be dedicated to strategic early identification of weak signals according to Gilad?
A) 5%
B) 10%
C) 20%
D) 50%
  • 27. What is the primary objective of Tactical Intelligence?
A) Institutionalizing corporate models
B) Supporting short-term decisions for growth
C) Long-term market risk analysis
D) Macroeconomic data gathering
  • 28. Which country maintains an economic intelligence agency called JETRO?
A) France
B) Germany
C) United States
D) Japan
  • 29. What is the focus of strategic intelligence?
A) Short-term sales process support
B) Longer term competitiveness over several years
C) Operational efficiency of internal staff
D) Distilling patterns from internal data
  • 30. What is the primary method competitive intelligence professionals prefer for gathering intelligence?
A) Secondary data mining
B) Internal database reviews
C) Primary research
D) Enterprise dashboards
  • 31. What is considered the foundation of modern competitive intelligence?
A) The 1988 Gilad organizational model
B) Michael Porter's 1980 study
C) The 1986 founding of SCIP
D) The 1996 certification program
  • 32. How do airlines typically use competitive intelligence according to the text?
A) To adjust fares daily in response to tactics
B) To hide their marketing strategies
C) To minimize competitive benchmarking
D) To avoid market response analysis
  • 33. What is a major topic of discussion among competitive intelligence practitioners?
A) Software development
B) Logistics management
C) Market share
D) Ethics
  • 34. How many codes of ethics are mentioned as being used by individuals or organizations in the text?
A) 10
B) 20
C) 50
D) 5
  • 35. What is the most common issue that divides CI practitioners and raises ethical concerns?
A) Misrepresentation
B) Client confidentiality
C) Data encryption
D) Market analysis techniques
  • 36. How is lying about one's identity generally viewed by CI practitioners?
A) Mandatory
B) Neutral
C) Required
D) Unethical
  • 37. How can we conclude whether a situation involving misrepresentation is ethical or not?
A) By looking at the size of the company
B) By judging the person's intent
C) By reviewing the time of day the information was collected
D) By checking if the information is profitable
  • 38. Who most frequently encounters client conflict situations?
A) Government regulators.
B) Consultants.
C) Corporate attorneys.
D) In-house analysts.
  • 39. What did Oracle's detective agency attempt to buy during the investigation into Microsoft's research groups?
A) Financial balance sheets.
B) Confidential printer designs.
C) Garbage.
D) Internal server passwords.
  • 40. How did Larry Ellison justify Oracle's actions in the Microsoft investigation?
A) He denied that the detective agency worked for Oracle.
B) He claimed the actions were explicitly sanctioned by law.
C) He argued that Microsoft had hacked Oracle first.
D) He believed the outcome, getting the truth out, justified the means.
  • 41. Who was the HP executive sued by his company for $100 million?
A) Larry Ellison.
B) Karl Kamb.
C) Katsumi Iizuka.
D) Robert Milton.
  • 42. Who was the former president of Dell Japan hired by HP's CI unit?
A) Karl Kamb.
B) Katsumi Iizuka.
C) Robert Milton.
D) Larry Ellison.
  • 43. In what year was the Society of Competitive Intelligence Professionals established?
A) 1996
B) 2010
C) 1976
D) 1986
  • 44. Where is the current headquarters of SCIP located?
A) Alexandria, Virginia
B) Arlington, Virginia
C) New York City, New York
D) Washington DC
  • 45. What is the approximate number of members in the Society of Competitive Intelligence Professionals?
A) 25,000
B) 500
C) 7,000
D) 1,000
  • 46. When did the SCIP board vote to change the organization's name?
A) January 1, 2010
B) July 8, 2010
C) July 8, 1986
D) December 31, 2010
  • 47. Who is eligible to attend SCIP chapter events?
A) Only students
B) Only dues-paying members
C) Anyone
D) Only professional consultants
  • 48. What programs are specifically offered to students by SCIP?
A) Executive management certification
B) Corporate Board Positions
C) International espionage training
D) Collegiate Chapters
  • 49. Which of the following is a core focus area for SCIP's success?
A) Education
B) Political lobbying
C) Stock market trading
D) Corporate litigation
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