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AIC MARKETING 3RD TERM EXAM FOR SS1
Contributed by: College
  • 1. What does merchandising mean according to the notes?
A) Only buying goods
B) Storing goods in a warehouse
C) Advertising products on social media
D) Goods bought and sold for trading purposes
  • 2. 2. Merchandising is best described as:
A) Transporting goods from one country to another
B) The activities involved in displaying and selling goods in a way that attracts customers
C) Hiring workers for a company
D) Calculating profit and loss only
  • 3. Who is a merchandiser?
A) A driver who transports goods
B) A person who only packs goods
C) A person who interacts with buyers and sellers and ensures proper execution of orders
D) An accountant in a store
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Attracting customers
B) Improving store image
C) Reducing the price of goods
D) Increasing sales
  • 5. Proper display of goods helps to:
A) Increase the cost of production
B) Attract customers and improve store appearance
C) Reduce the need for packaging
D) Make goods more difficult to see
  • 6. Attractive packing and good store arrangement are parts of:
A) International banking
B) Merchandising
C) Only transportation
D) Government policy
  • 7. One major role of a merchandiser is to:
A) Maintain proper relations between buying offices, agents, and sellers
B) Drive delivery vans
C) Repair broken shelves
D) Cook for customers in the store
  • 8. Merchandising is very important because it:
A) Makes goods more expensive
B) Reduces the number of customers
C) Helps sell goods faster and improves business image
D) Only focuses on storage
  • 9. Packaging is mainly:
A) Writing letters to customers
B) The process of enclosing or protecting a product for distribution, storage, sale, and use
C) Advertising on television
D) Counting goods in the store
  • 10. Which of the following is an importance of packaging?
A) Making it attractive
B) Making goods difficult to identify
C) Only making the product heavier
D) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
  • 11. How does packaging help in promotion?
A) It makes the product invisible
B) It carries important information about the product
C) It increases the weight of the product
D) It reduces the size of the product
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Sunlight only
B) Other products in the same shop
C) Customers touching it
D) Shock, vibration, temperature, and other damages
  • 13. A label on a product usually carries information about:
A) The name of the shop owner
B) Manufacturer, expiry date, how to use the product, and handling
C) Only the price of the product
D) Weather forecast
  • 14. Before creating a label, a producer should know:
A) The weather of the country
B) The name of the driver
C) Only the colour of the label
D) Regulations of the countries where the product will be sold and customer needs
  • 15. Good labelling and packaging require:
A) Ignoring customer needs
B) Research, planning, and consultation
C) Only expensive materials
D) No planning at all
  • 16. High-quality labelling helps the consumer to:
A) Make informed purchase decisions
B) Become confused
C) Pay more money
D) Love the product
  • 17. Branding is:
A) Storing goods in a warehouse
B) The idea or image of a product or service that customers connect with
C) Transporting goods abroad
D) Packing goods in boxes
  • 18. One major benefit of branding is:
A) Reducing sales
B) Recognition and customer loyalty
C) Making the product more expensive
D) Hiding the product quality
  • 19. A strong brand creates an image of:
A) Unknown company
B) High price only
C) Quality, size, experience, and reliability
D) Poor quality
  • 20. Promotion is best described as:
A) Storing goods for the customer
B) Only advertising on radio
C) Persuasive communication to inform consumers about a product
D) Reducing the price of goods permanently
  • 21. Which of the following is a sales promotion tool?
A) Coupons, rebates, sampling, loyalty programmes
B) Discount
C) Hiding product information
D) Closing the shop early
  • 22. Point-of-Purchase (POP) display is:
A) A type of international shipping
B) Specially designed materials placed in retail stores to attract customers
C) A banking service
D) A government regulation
  • 23. Promotion serves as a reminder because:
A) Even loyal customers need to be reminded of the product’s benefits
B) It increases price only
C) It reduces advertising cost
D) Customers never forget products
  • 24. Marketers use promotion to:
A) Confuse customers
B) Make products less attractive
C) Increase sales and affect demand elasticity
D) Decrease sales
  • 25. Contests and sweepstakes are used in promotion because:
A) They attract customers with the possibility of winning high-value prizes
B) They are very cheap to run
C) They discourage customers
D) They are not allowed by law
  • 26. Standardizing and grading of products means:
A) Reducing the size of goods
B) Setting up categories and quality levels for goods
C) Mixing all goods together
D) Increasing the price
  • 27. Storing of goods helps to:
A) Protect goods from deterioration and make them available when needed
B) Increase spoilage
C) Make goods disappear
D) Reduce transportation cost
  • 28. Market research in merchandising includes:
A) Market maker analysis, sales research, dealer research, consumer research
B) Only counting money
C) Repairing machines
D) Cooking for staff
  • 29. A good merchandiser should have:
A) Poor communication skills
B) Planning capability, decision-making skill, communication skills, and loyalty
C) Only physical strength
D) No knowledge of the product
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It is not necessary
B) It reduces sales
C) It helps in dealing effectively with different people in the business
D) It makes the merchandiser proud
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from from the store
B) Moving goods from where they are produced to where they are needed
C) Moving goods from where they are produced
D) Moving goods from where they are produced to the store
  • 32. One quality of a merchandiser is:
A) Ability to have face-to-face conversation with seller
B) Avoiding planning
C) Ability to sleep during work
D) Ability to have face-to-face conversation with buyers
  • 33. International marketing involves:
A) Selling only within one country
B) Local advertising only
C) Storing goods in one warehouse
D) Marketing goods and services across national boundaries
  • 34. One advantage of international marketing is:
A) Making business more difficult
B) Entering new markets before competitors
C) Increasing transportation cost only
D) Reducing the number of customers
  • 35. International marketing helps a company to:
A) Lose market share
B) Better utilize productive capacity and achieve victory
C) Better utilize productive capacity and achieve economies of scale
D) Reduce production
  • 36. Global marketing is:
A) A larger and more complex operation coordinating marketing programmes worldwide
B) A type of packaging
C) A larger and more complex operation coordinating marketing programmes in Europe
D) Selling only in one local market
  • 37. One reason for international trading is:
A) To increase overall profit and take advantage of innovative products
B) To make business smaller
C) To reduce profit
D) To decrease ease overall profit and take advantage of innovative products
  • 38. International marketing is more complex than domestic marketing because of:
A) Uncontrollable variables like culture, politics, and economic differences
B) Only one currency
C) No competition
D) Same conditions everywhere
  • 39. Counteracting slowing growth is a reason for:
A) International marketing
B) Increasing local price only
C) Reducing staff
D) Closing the business
  • 40. Synergies between domestic and overseas operations mean:
A) Higher costs only
B) Benefits that strengthen the whole organization
C) Benefits that weaklings the whole organization
D) Problems between countries
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