A) Market segmentation is a useful process for small businesses to undertake. B) It is a good idea for small businesses to compete solely in price. C) Selling is essentially a matching process. D) A benefit is the value of a product feature to a customer.
A) To increase turnover B) To achieve competitive advantage C) To achieve stated objectives D) To increase profitability
A) Thrive in the market B) Not survive and disappear from the market C) Get absorb within non-innovative businesses D) Get absorb within larger innovative businesses
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in small businesses.
A) Strategic decisions B) Routine decisions C) Organizational decisions D) Personal decisions
A) Marketing channels B) Marketing networks C) Market segmentation D) Marketing strategies
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Help motivate employees to work toward shared goals
A) Marketing Plan B) Strategic Plan C) Business Plan D) Financial Plan
A) It should provide for the use of existing resources B) It should be rigid C) It should provide strategy to accomplish company's mission D) It should be simple and short
A) Chinese B) French C) English D) Latin
A) Giver B) Receiver C) Between-giver D) Between-taker
A) What customer benefits are provided by the products? B) What are unique characteristics of each market? C) Who should be involved in marketing decisions? D) What the company's major strengths and weaknesses?
A) Businessman B) Investor C) Inventor D) Salesman
A) Career development B) Attract and retain more customers C) Sales and profits D) Employee satisfaction
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) None of the above D) To determine customer mindset
A) Franchising contract B) Franchise C) Franchise buyer D) Franchising
A) Ricardian Theory B) Laissez_Faire Theory C) Keynesian Theory D) Kaldor Theory
A) Beating the competition B) Countering the competition C) Assessing the competition D) Meeting the competition
A) Opportunity B) Gain C) Perception D) Innovation
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) Entrepreneurs requires specific know how in the ventures day to day operations. D) An Entrepreneurs need bosses to motivate them.
A) Prepare an objectively long plan B) Always consider pitfalls C) Capture the customers interest D) Emphasize the target market
A) Bahala na attitude B) Destiny C) Risk taker D) Bravery
A) Smooth Interpersonal Relationship or SIR B) Bayanihan C) Pakikisama D) Delicadeza
A) Market B) Strategy C) Operations D) Command
A) Choosing with the advantage B) Going with the easiest option C) Going with the first option D) Choosing the best alternative |